Posts Tagged ‘book marketing’

B-r-r-r-r !

January 30, 2014

frozen bike
Frozen Bike and Barbeque

I suspect there are lots of folks wondering if this arctic blast of snow and cold in much of the country isn’t evidence against global warming. Personally, not that anyone cares, I think it’s much more likely to be evidence of the cyclical nature of weather on this shiny blue pebble.

One thing I do know … it’s hard to type when your fingers hurt from the cold. I’ve recently accumulated a lot of direct evidence.

Staying Warm
I think I’ve shoveled the drive more times already this year than in the previous ten years put together … and it’s been frigid. Below zero for more consecutive nights than I can remember.

The cold also extends much farther south than it used to. I can’t help but feel sorry for all those folks stuck on the Interstate in Georgia … where they’re not used to icy winters like this.

I’m extremely cognizant of the warm house I have that waits for me after every shoveling excursion. Believe me, I give silent thanks for my good fortune (and hope the power stays on).

It’s too snowy and cold outside to think of going anywhere, but it does give me the perfect excuse to write, since I’m not much of a TV person, although I did watch the Black List earlier this week. I also took a few moments to watch President Obama deliver the 2014 State of the Union Address.

But after his speech was over I checked the thermostat, turned off all the “talking heads” and got right back to writing.

Quiet Book Signing
In my last post I mentioned I was supposed to participate in a book signing last Saturday. Unfortunately, the unruly weather wouldn’t cooperate for those few hours.

A near whiteout kept most people away, including the other two authors scheduled to be there. I spent three hours talking to the very pleasant bookstore owner Sandra Maurer … and my sister-in-law and youngest son who both braved the weather to attend.

mackinac bridge
Mackinac Bridge Closed

A friend, Michael Dwyer, who runs the annual Rochester Writer’s Conference was also stymied by the weather. He was returning from a writing assignment in Upper Michigan and planned to visit the book signing, but the bridge was closed. I was flattered he’d take the time, or even make the effort.

When Mike caught up to me this week he mentioned he’s trying to put together a group of authors to do book signings for a new local bookstore not too far from me. When he asked if I wanted to participate, of course I said yes.

Other Things
In the meantime, Sandra Maurer contacted me again yesterday to let me know about another book signing in her bookstore around Valentine’s Day. Seems there are some tales in my short-story collection TINKER she thinks fit that date just fine.

I’m also trying to connect with a teacher in central Florida who wants to make my novel REICHOLD STREET required reading in the creative writing program. Things are looking up.

Like every indie author, I’ve been trying to promote my books for a while now and it’s not been easy. It’s encouraging some things finally seem to be happening. I’m going to keep on trying … and I’m definitely going to keep on writing.

 

Year of “The Yearling”

December 26, 2013

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Original Book Jacket Cover for The Yearling

The Things You Discover
With the bustle of Christmas preparations behind us for another year (and the sound of tearing wrapping paper still fresh), I began my usual year-end review of the many things I meant to do in 2013, but never got around to.

I also started making an updated list of the things I probably won’t do next year, either.

I’ve been extraordinarily blessed with new acquaintances, good relatives and great friends this past year, but my bride and I also have many pressing family issues to deal with right now (life is always like that, isn’t it?).

I wasn’t doing my usual patient search for literary things to write about, so it took me by surprise to come across a notation about the year 2013 that I had overlooked.

This past year was the seventy-fifth-anniversary celebration of Marjorie Kinnan Rawlings 1938 novel The Yearling.

So, you ask, what’s the big deal?

A Best Seller
Well, for one thing, The Yearling was the best-selling novel of 1938. It held the number one spot that year for twenty-three consecutive weeks, sold millions of copies and has been translated into Spanish, Chinese, French, Japanese, German, Italian, Russian and twenty-two other languages.

It was also awarded the Pulitzer Prize in 1939.

But it’s only vaguely familiar today to young American readers, and in 2012, it only sold about six-thousand copies … in all formats.

Although that’s an annual sales figure that would thrill most indie authors … they’re dismal numbers for a book considered a classic.

Running Out of Steam
It seems The Yearling is slowly sinking into obscurity. Why? How does such a classic novel run out of steam?

It wasn’t as if The Yearling was Rawlings first book. She also wrote the little-remembered South Moon Under (which, remarkably, was also a finalist for the Pulitzer Prize … in 1933).

south-moon-under2
Original Cover for South Moon Under

One factor might be Marjorie Rawlings herself. Matronly and angry-looking, she was not a very good public speaker … and she was certainly not a sexy figure. As a woman of independent means, Rawlings could live as she chose, but her abuse of alcohol increasingly ruled her life.

She advanced no politics and didn’t have a spectacular, memorable “rock star” life or death that was covered by all the available news media … just a lonely, broken-hearted alcoholic one (1896–1953).

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Majorie Kinnan Rawlings

Despite her apparent successes, some critics considered her writing to lack the depth of great literature, although they praised her skill in reproducing the color, characters, speech, local customs and way of life of backwoods Florida.

“Writing is agony for me,” she once told an interviewer. “I work at it eight hours every day, hoping to get six more pages, but I’m satisfied if I get three.”

Wrong Genre?
Another factor in its apparent demise might be the prevailing view today that The Yearling – despite a few uses of the “n-word” – is a book for young readers. I find that surprising, because Pulitzer’s are not an award for children’s books.

Perhaps, in the final analysis, sales of The Yearling are fading because the story reflects a world view here we’re also losing … a much more simplistic time, where self-sufficient farming and hunting were individual necessities, and families only survived by their daily hard work and wits.

As that world disappears it seems almost inevitable the book, and the stunning landscape it evokes, would continue to lose audience.

Readers today expect their protagonists to come face-to-face with the true meaning of hunger, loneliness and fear in other ways … like road rage, sex, vampires and zombies.

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MGM Movie Poster for The Yearling

As someone who read the book at a fairly young age and who also remembers the many early television broadcasts of the old, tear-jerker black & white film based upon it, it seems the world spins now at a different rate. Faster and more unrelenting.

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Click picture for a scene with young actor Claude Jarman from The Yearling

Perhaps … just perhaps … the book, with all its heart-tugging sentimentality and backwoods charisma, is fading away because it can no longer keep up with the pace.

I think that’s sad.

It’s like forgetting that it’s the intention you bring to the simplest gift of time, love, laughter or friendship that is worth far more than anything you could put a bow on, because the best gift you can give your loved ones is you.

Hmmmmm. I think I just made my resolution for 2014.

Happy New Year.

 

Why Should We Learn to Listen?

December 13, 2013

cute kitten-and-dog
As we start counting down to the Christmas and New Year holidays, I’ve been thinking about when I first began my journey as a writer. I was seventeen and the first short story I wrote and sent to a publisher was full of the eagerness of youth (and, thankfully, it was lost long ago).

Unfortunately, it was also full of clichés and trite plot points … and more than a few outright “groaners” for dialogue. In my eagerness to write stories and send them out into the world I neglected one very important thing: building a credible story.

My eagerness was met with rejections – lots of them.

I needed to become not only a better writer, but a better storyteller to get anyone to want to read what I had written, and that meant revisions on top of revisions. But, in order to know how to revise my writing, I had to learn to listen.

Listen to Your Critique Group
Every author’s got them. Beta readers. These are the folks we always let see our work long before anyone else does. Indie authors may have more than most, because we have such a need for – even though we don’t always want – constructive feedback.

I’ve been fortunate to have some wonderful people in my life who never fail to give me honest criticism. Their comments aren’t meant to soothe my ego. They’re meant to help me write.

For instance, long ago I listened when they told me my character descriptions were either too short, or too detailed, long and boring. They said I either left everything or absolutely nothing to their imaginations and, as a result, they couldn’t relate to any of the characters in my stories.

I also had an early reader tell me “Nobody talks that way” when they were commenting on my dialogue. Listening to their feedback made me dig deeper to make my descriptions, and the conversations of my characters, more succinct and believable.

I also heard them say “you don’t let me see the story … because you’re constantly telling me what I should be seeing.” So I borrowed the advice repeated in Stephen King’s book “On Writing” and got rid of the useless adverbs cluttering the pages.

Last year, one of the Readers Favorite reviewers made this comment about some of my recent work: “Herron is a master of the art of character development.” Another commented that my “characters come to life on the pages.”

I owe those positive comments not only to decades of practice, but to some of that earliest feedback. It keeps me focused and I will always be grateful I paid attention.

Listen to Other Authors
If you want to write a mystery series, it helps to be a fan of mysteries. Most writers know that writing begins with reading, but some don’t actually take it to heart, and many don’t realize you need to do it the proper way.

To learn, you can’t just read it as a general reader would. You have to read it as a writer and really “listen” to the way that particular author tells the story. Listen not only to the words, but the phrasing, the meter and tempo.

If you find it enjoyable to the point of suspending belief in the real world while you’re engrossed in it, then go to your own stories and see if they sound the same way to you. It might help you see if your story is falling short.

Listen to Yourself
As you’re learning and taking advice from many sources, don’t forget to be true to yourself. You don’t always have to take everyone’s suggestions. Sometimes it’s the right thing to do to stand your ground and defend what you’ve written.

But remember, standing your ground about anything you’ve written can only be done properly if you’ve first taken the time to really listen to what people have been saying.

Listen to Reviews
When your book is finally published, whether traditionally or indie, lots of people will have lots of things to say about it. Some may be good. You can usually count on some of your friends for that, even if they’re stretching the truth.

Some may be not so good. Most of your detractors, and a few real friends, will fall into that group. Listen to them all and glean what you can from it. Use every bit of feedback as a learning experience for your next project.

Don’t be overly enthused by good comments, and don’t be distressed by negative ones. The reviews of your present book will teach you things that will make your next book even better.

Finding the Best Beta Readers
Being forced to rewrite what you’ve struggled to write can be painful at times, but it’s the only way your writing will ever improve. If you don’t already have a good supply of beta readers, look to your writer friends. Network with them and offer your help and support.

Making friends with other writers (and readers) is a long-term investment in your writing career.

The best way to approach people is to make genuine friendships. Don’t “check them out” to see if they might make a good beta reader, or help in some other way, before you make friends. People can tell if you’re using them.

The Best Advice I Ever Received
Be patient and generous. Help others if you have the skill and time, even if they might never be able to pay you back. That has value in and of itself.

Trust me … it’s a worthwhile thing to do, it can make you feel good and lift your spirits. And sometimes the most surprising things come back to you, in a good way, well into the future.

 

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Coming Soon! An interview with indie author M.S. Fowle!