Posts Tagged ‘book marketing’

2021 – A Year for Innovation

January 31, 2021


For me, and many other indie authors, the global pandemic meant no in-person book launches. No speaking honorariums. No presentations at book industry events. Last year had a very sparse feeling to it. So, to try and keep things moving, I explored virtual readings, interviews and presentations. It wasn’t the same, but it helped.

Many indie authors were knocked off balance, and 2020 might best be remembered as the year they began innovating. They need to carry a similar “can do” spirit into the new year. Because, until vaccinations take control of the global pandemic, it’s going to be important to jettison old habits and embrace ideas that may be new to most of us.

Also a Year of Discovery
Hopefully, with a little continued innovation, and a willingness to keep moving forward, we will discover new possibilities. One of the things I discovered in my conversations with other indies was how strongly some still feel it’s a detriment to be listed in online product details as “independently published.”

Some mask the fact that they’re self-publishing by creating their own publishing imprint because, like it or not, they feel there’s a bias against self-published books.

I disagree.

I think a well-written book stands on its own, however it’s published. Successful novelists don’t let labels, or the lack of them, limit their efforts. I don’t go as far as creating my own bogus publishing imprint, because it’s not worth the cost, time and effort. But I do make certain to register each book with the Library of Congress.

The hard part, after all, is in the marketing, since there’s no publishing house to use their 85% of the proceeds to foot the bills for advertising.

Explore Promotional Tactics
Recognize a good idea when you see it. Rather than looking at something and saying, “Oh, that’s a clever idea, but it’s coming from a nonfiction author, so it won’t help me.” Instead, train yourself to say, “That is clever. How can I use it to market my novel?” Reshape it to apply to your situation and you might be surprised by how many effective tactics are suddenly available to you.

Take it a step further and study how major consumer product brands handle marketing. Can you learn anything from them, too? For example, more and more consumer brands are showing social responsibility by aligning with causes. Can you build goodwill with your ideal readers by doing the same?

Get to Know Your Readers as People
When you invest time in meaningful discovery, you can also learn what’s happening in the lives of potential readers. This gives you insights and situations you can use to improve your stories so they resonate with your target audience. The more you know about your readers, the better able you are to write books they will love and…more importantly…talk about.

Shake Things Up in 2021
If you’re an indie author, remember, I’ve mentioned before your book must have a professional cover design that meets the genre style, professional editing and proofreading, and beta reader input for feedback on the story, characters and dialogue.

Vow to make the coming year one that sees you reaching new success milestones. Instead of talking about what you can’t do to market your novel, make a list of what you can do. Be open-minded. There are more options available than you might think.

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Gentle Readers, my books have all garnered some terrific reviews. You can see all of them by using the Amazon link below. Check them out. Better yet, buy one and read it. You just might like it.

buy now;

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You’re invited to visit my author’s website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show, or see my three local television interviews. You can also like my Book of Face page, find me on Goodreads, or follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

Are You Wandering Aimlessly?

May 9, 2020


The COVID-19 coronavirus pandemic has been unbelievable on so many levels. From the speed at which it spread, to the closing of borders, schools and universities…and the cancellation of conferences, seminars and businesses in general.

It’s been a long, dark road.

The discussions about opening up again are all interesting, but they seem to be split between encouraging massive bursts of productivity and gentle, realistic spurts of things that are more manageable.

So many authors I connect with are struggling these days to write and feel productive, because they’re home with cats, dogs, kids, partners and noise. But, even those without all of the noise and distractions are struggling, too, because being alone is not easy either.

This begs the question, again…What do we need to make the work of writing possible? What makes us feel like we’re productive in terms of creating finished pieces of writing?

I have written many posts over the last few years about mental blocks to writing, and how to work through them. Some of the posts I come back to often remind me of this…

We don’t find time to write, we have to make it.

It’s not just physical time but, more importantly, mental time that we need. That space in your mind that can be focused just on writing…and not everything else that’s going on. This is often hard to do when your head is full of uncertainty and anxiety.

Despite all the rhetoric, we have no idea when we will be allowed to travel again, how long things should be closed, or what kind of ‘normal’ we’ll return to when everything re-opens. As an indie author, if I don’t go to book-signings, or put out new work, I don’t get paid. So, I need to keep writing and being productive.

But, like a lot of you, I’m listless, both figuratively and literally. The emotional toll of all of this should not be under-estimated. Stress has a significant effect on our ability to focus on tasks that require concentration and cleverness.

The uncertainty of the extraordinary emotional strain is perhaps the worst of it – how long is this going to last, and what will the world be like when the pandemic is past?

Talk About It
Don’t just quietly acknowledge this, but make a small space in your online engagements with colleagues and friends to voice some of the anxieties we all feel. We’re not alone in all this, but we often feel like we are, and what we feel is what creates both emotional and mental static that can be hard to work around.

I’ve mentioned it to some old friends recently. I shared anxieties with several of them, found it was mutual and, surprisingly, it seemed to help (me, anyway).

To follow-up on my last post…we all need to seek a new balance, allowing ourselves time to work through the other stuff in our head right now. We need to acknowledge our own stress and anxiety, and be kind to ourselves by creating a work routine…pushing to get things done every day, so we don’t meander around aimlessly, feeling like we’re not doing anything useful at all.

This is not business-as-usual, so we need to let ourselves have a few more moments of listlessness than we usually allow.

I’m certain it will jump-start creativity, and I’m also sure my writing, and yours, will start again soon.

Stay safe.

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Gentle Readers, my books have all garnered some terrific reviews. You can see all of them by using the Amazon link below. Check them out. Better yet, buy one and read it. You just might like it.

buy now;

**********

You’re invited to visit my author’s website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show, or see my three local television interviews. You can also like my Book of Face page, find me on Goodreads, or follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

Things That Shouldn’t Surprise You Much About Self-Publishing

March 3, 2020


Starting off in self-publishing can seem like a perilous journey. I know it did for me.

Getting into a new venture is always both exciting and scary, at the same time. Exciting to be doing something new, but scary because you don’t necessarily know what to do first…or even how to sound like you know what you’re doing.

Sometimes it’s good to just kick back, push off any deadlines (real or imagined), turn off the phone, and daydream a little.

After all, if you’re self-employed author, doesn’t that mean you get to goof off once in a while? That you’re the boss, not that pesky little nagging voice in your head?

Like I said…scary. But you pick it up soon enough.

As you move forward you have to keep your bearings. That means you remember what your destination was when you set out from shore, and you keep aiming for that destination until you get there.

Self-Publishing is Not a Get-Rich-Quick Scheme
Believe me, I know. I’ve had several Readers’ Favorite medal winners, so I think I’ve been doing reasonably well. But I’m sure you’ve heard me say I only make enough to take my beautiful bride out to dinner once in a while. I keep writing because I feel I have things to say.

So, it’s a good thing I retired from a good nine-to-five that put bread on the table.

Yet, new self-publishers have that gleam in the eye. They’ve read the success stories. It obviously happened to others. Why not them?

But I’m willing to bet you didn’t start writing to make a killing on the internet. You had something else in mind. Maybe just to have a memento to share, or a family keepsake. Perhaps it was as simple as my plan. Something to do.

Remembering that, it has actually guided me well.

I’ve always been impressed by the collegiality of publishing. Maybe it’s because few books compete directly with each other, but people in publishing…particularly authors in indie publishing…are extraordinarily helpful to newcomers. And a bonus: they’re pretty literate, too!

I mean, just wander around Amazon for a while and take in the richness of interests displayed there. Whatever you’re interested in writing, there are undoubtedly people interested in reading it. You just have to find them.

That’s where things like this blog, a Twitter presence, a Book of Face page, or other social media sites are so important. You will discover the need for a platform. Fortunately, one of the great things about social media is that it’s so social.

The single most important thing is to “Be the Market”

Take the time for book-signings, and promote them yourself, if no one else will. If you are part of the market that’s interested in the subject you’ve written about, particularly in fiction, you’re at an advantage. You know what those people like. The fact you’ve surmounted that reader hurdle, and are able to talk about it or, better yet, write about it, all adds up to a book with value.

None of these things may surprise you, but they bear repeating, and remembering, too. The availability and diversity of self-publishing makes it one of the greatest opportunities of the new media age.

Well, there you have it. Now get busy and write.

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The reading and book-signing scheduled for 7:00pm on March 16, at the Detroit Working Writers Springing to Mind Fantasy Event at the Royal Oak Library has been cancelled due to coronavirus fears.

The book-signing from 11:00am-5:00pm at the Leon & Lulu Books and Authors Event in Clawson on March 22, 2020 is still up in the air, for the same reason. Please check their website for updates.

**********

Gentle Readers, my books have all garnered some terrific reviews. You can see all of them by using the Amazon link below. Check them out. Better yet, buy one and read it. You just might like it.

buy now;

**********

You’re invited to visit my author’s website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show, or see my three local television interviews. You can also like my Book of Face page, find me on Goodreads, or follow my shorter ramblings on The Twitter.

**********

Comments posted below will be read, greatly appreciated and perhaps even answered.


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