Posts Tagged ‘book marketing’

Things That Shouldn’t Surprise You Much About Self-Publishing

March 3, 2020


Starting off in self-publishing can seem like a perilous journey. I know it did for me.

Getting into a new venture is always both exciting and scary, at the same time. Exciting to be doing something new, but scary because you don’t necessarily know what to do first…or even how to sound like you know what you’re doing.

Sometimes it’s good to just kick back, push off any deadlines (real or imagined), turn off the phone, and daydream a little.

After all, if you’re self-employed author, doesn’t that mean you get to goof off once in a while? That you’re the boss, not that pesky little nagging voice in your head?

Like I said…scary. But you pick it up soon enough.

As you move forward you have to keep your bearings. That means you remember what your destination was when you set out from shore, and you keep aiming for that destination until you get there.

Self-Publishing is Not a Get-Rich-Quick Scheme
Believe me, I know. I’ve had several Readers’ Favorite medal winners, so I think I’ve been doing reasonably well. But I’m sure you’ve heard me say I only make enough to take my beautiful bride out to dinner once in a while. I keep writing because I feel I have things to say.

So, it’s a good thing I retired from a good nine-to-five that put bread on the table.

Yet, new self-publishers have that gleam in the eye. They’ve read the success stories. It obviously happened to others. Why not them?

But I’m willing to bet you didn’t start writing to make a killing on the internet. You had something else in mind. Maybe just to have a memento to share, or a family keepsake. Perhaps it was as simple as my plan. Something to do.

Remembering that, it has actually guided me well.

I’ve always been impressed by the collegiality of publishing. Maybe it’s because few books compete directly with each other, but people in publishing…particularly authors in indie publishing…are extraordinarily helpful to newcomers. And a bonus: they’re pretty literate, too!

I mean, just wander around Amazon for a while and take in the richness of interests displayed there. Whatever you’re interested in writing, there are undoubtedly people interested in reading it. You just have to find them.

That’s where things like this blog, a Twitter presence, a Book of Face page, or other social media sites are so important. You will discover the need for a platform. Fortunately, one of the great things about social media is that it’s so social.

The single most important thing is to “Be the Market”

Take the time for book-signings, and promote them yourself, if no one else will. If you are part of the market that’s interested in the subject you’ve written about, particularly in fiction, you’re at an advantage. You know what those people like. The fact you’ve surmounted that reader hurdle, and are able to talk about it or, better yet, write about it, all adds up to a book with value.

None of these things may surprise you, but they bear repeating, and remembering, too. The availability and diversity of self-publishing makes it one of the greatest opportunities of the new media age.

Well, there you have it. Now get busy and write.

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The reading and book-signing scheduled for 7:00pm on March 16, at the Detroit Working Writers Springing to Mind Fantasy Event at the Royal Oak Library has been cancelled due to coronavirus fears.

The book-signing from 11:00am-5:00pm at the Leon & Lulu Books and Authors Event in Clawson on March 22, 2020 is still up in the air, for the same reason. Please check their website for updates.

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Gentle Readers, my books have all garnered some terrific reviews. You can see all of them by using the Amazon link below. Check them out. Better yet, buy one and read it. You just might like it.

buy now;

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You’re invited to visit my author’s website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show, or see my three local television interviews. You can also like my Book of Face page, find me on Goodreads, or follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

How Are You At The Fine Art Of Table Sitting?

June 17, 2019

What Waiting for Customers Can Feel Like (Photo Courtesy of Pexels)

Most indie authors have attended a literary festival, or an organized book-signing. It’s an integral part of the way the book-selling game is played. I’ve gone to a lot of them, and I often think I’ve seen it all.

For instance, I’ve seen writers trying to attract readers with giant bowls of candy (OK…I’m guilty too).

I’ve even seen authors dress in character costumes and props. At one event I attended there was a man dressed as a pirate, right down to the tri-cornered hat, sword, telescope and eye patch. I didn’t find out how many books he sold, but he certainly attracted attention.

However, most authors are not nearly so outgoing. Most of them are introverts, not necessarily all that comfortable connecting with people and selling themselves.

I’m the first to admit it can be tough. You have to be engaging, but not pushy. There’s a fine art to it. An eye-catching display can help, if it’s not too gimmicky (I like to use a plain white table runner, with my name and the prize medallion from one of my books on it).

I also always have bookmarks that display all my current books and where to find them outside of the event. They give the links to my web site, my Facebook page, other social media and this blog.

Conversation is Key
But even more important than accessories and links, is conversation. If you’re able to force yourself to be a little more of an extrovert, you’ll often find yourself in fascinating exchanges, first with the other authors around you, then with readers.

There’s a special reason I think it might help to chat with other authors at the surrounding tables before the event gets underway. Networking with those other authors may actually help you to sell your own books!

You may not have the specific genre someone is looking for, but if you could suggest an author who might, you’d be surprised how often that is reciprocated.

Be honest about your own book’s content, and if another author has something you know is closer to what a customer is asking for, direct them to it.

Also, be prepared to tell others if you’ve read an author’s book. A sale can often be helped along by someone saying, “I’ve read that. It’s really good!” It also opens the door for other introverted wordsmiths to recommend you.

A positive, outgoing attitude is necessary to sell books. You don’t want to seem like part of the furniture, because conversation is what converts to cash.

Have your own elevator speeches ready, be friendly, and you may discover a passion that exceeds your anxiety about standing beside a table in the public eye for hours.

You may be a fabulous writer, but who’s going to know it, if you never sell a book? It can make your day seem like a solo afternoon looking down a cliff.

So, make eye contact, be energetic, smile and look happy. You may even sell a few books.

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I’ll be moderating the Rochester Writer’s Group Meeting at Barnes & Noble in Rochester Hills, Michigan on June 18. Then I’ll be joining other authors signing books at Detroit Festival of Books at Eastern Market in Detroit on July 21 and at SterlingFest in Sterling Heights, Michigan on July 27.

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Gentle Readers, my books have all garnered some terrific reviews. You can see all of them by using the Amazon link below. Check them out. Better yet, buy one and read it. You just might like it.

buy now;

**********

You’re invited to visit my author’s website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show, or see my three local television interviews. You can also like my Book of Face page, find me on Goodreads, or follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered. So, please, let me know what you think.

Author Interview

April 23, 2019

Author, Anca Vlasopolos

Today I’m not posting about my own books or commenting on the ins-and-outs of indie publishing. I’m interviewing the fascinating former Michigan author, Anca Vlasopolos.

Welcome to “Painting With Light,” Anca.
Thank you. Glad to be here!

You have a fascinating but somewhat frightening background. Can you tell us a little bit about it?
I was born in Bucharest, Romania, in 1948, about two months before the Communists were “elected.”

My father was of Greek origin, my mother was Jewish and newly returned from Auschwitz and three slave-labor camps. My father became a political prisoner of the Communists because he was a professor of Economics and criticized the Stalinist five-year plan. He died three years after his release.

My mother applied for a passport to leave the country permanently when the government decreed, in 1958, that the country needed to be cleansed of Jews.

We left in February, 1962, and when we tried to come to the U.S. we came up against the Immigration Act of 1927. It had such strict quotas for “inferior” people from South and Eastern Europe that the quota for 1962 was already filled.

We finally came to the U.S. in 1963, as U.N. refugees. We ended up in Detroit, where my mother had two aunts who’d immigrated in the 1920s. They had to sponsor us for us to be allowed in.

With all that turmoil in your life, what were you like in school?
I was extremely shy, and having to change countries, languages, and schools several times in my teens didn’t make me any less shy. But I decided by taking drama and joining the debate team I’d overcome my shyness.

Did it help?
It didn’t, though I learned to speak for myself and for others. I was also impatient when school was boring, so I could be somewhat of a hoodlum, throwing spitballs and otherwise disrupting classes.

When you weren’t disrupting things, you must have read a lot. Tell me, who are your favorite authors?
Ursula Le Guin, Virginia Woolf, Coleridge, Shelley, Keats, Blake, Baudelaire, Verlaine, Rimbaud, W.S. Merwin, Jane Austen … among many others.

Do you have any funny or peculiar writing habits?
I work on poems or passages of prose in my head long before I commit them to paper. My husband finds that strange.

For your fiction, do you work from a plot outline, or just see where an idea takes you?
I have a general notion of where I’m going, but I do let the book and characters take over. In my historical novel, I ended up with chapters about the Pacific theater in World War II, which I never anticipated when I started writing about a Japanese boy lost at sea in 1841.

Where do most of your ideas come from?
That’s tough. With a poem, it’s usually an image, an analogy I see in nature. With prose it very much depends on the piece—novel, short story, essay.

For my historical novel, two stories generated the book: one in National Wildlife about the near-extinction of the short-tailed albatross, brought about by a Japanese who’d traveled to the U.S. in the nineteenth century.

The other was a story told to me by a friend, who said that the public library in Fairhaven, MA, had Japanese effects sent by a man who’d grown up there in the 1840s, informally adopted by a whale-ship’s captain. The stories clicked … the man was the same in both!

Is a memoir more difficult than writing fiction or poetry?
I didn’t find it so.

What’s your favorite quotation?
The one that kills me is from King Lear, when Gloucester tells Lear, “Let me kiss your hand,” and Lear replies, “Let me wipe it first. It smells of mortality.”

When do you do most of your writing?
Whenever I please, now that I’m retired. The trick was finding time when I was working.

How have you evolved creatively since your first book?
I think others would have to decide. As I think all writers do, I write who I am at the time.

You taught English and Comparative Writing at Wayne State University in Detoit. What do you consider your proudest teaching moments?
My students getting jobs after earning their PhD’s.

How have you been promoting your work?
Not well. I am on some social media, and I have a website. It takes a lot of money to promote oneself effectively, or a lot of schmoozing, which I detest.

Do you have anything else in the works right now?
More poetry and either a long short story or a novel about a dying young painter.

Good luck, Anca … and thanks for doing the interview.
Thanks for having me, Ron. It was a pleasure.

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Please take a moment to visit Anca’s website and take a look at her interesting books. Her new book of poetry “Often Fanged Light” is available April 2019.


You can also visit Anca’s listings on Amazon, and try her work for yourself. You’ll be glad you did.

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I’ll be joining other authors signing books at Detroit Festival of Books at Eastern Market on July 21 and at SterlingFest in Sterling Heights, Michigan on July 27.

**********

Gentle Readers, my books have all garnered some terrific reviews. You can see all of them by using the Amazon link below. Check them out. Better yet, buy one and read it. You just might like it.

buy now;

**********

You’re invited to visit my author’s website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show. You can also like my Book of Face page, find me on Goodreads, or follow my shorter ramblings on The Twitter.

**********

Comments posted below will be read, greatly appreciated and perhaps even answered.


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