Posts Tagged ‘using social media’

Making the Most of a Writing Conference

October 8, 2018

Oakland University, Rochester, Michigan

Let’s face it. Writing can be a solitary endeavor, but you don’t have go it alone. You can always do what I do … attend a writing conference, and meet some of the other members of that tribe called writers.

On October 20, I plan to attend the Rochester Writers’ Conference at Oakland University again, something I’ve done every fall for the eleven years it’s been in existence.

It’s a great conference. You’ll find loads of interesting workshops, access to agents and editors … and swarms of writers of various levels, all packaged neatly into a nice, affordable, single-day event.

Conferences like this are a great way to learn about all aspects of writing. You can attend a variety of workshops, gathering methods to turn your ideas into finished stories. You’ll also learn more about trends in the industry and the business side of writing.

Plus, you’ll have the opportunity to gather advice on using social media tools like Twitter, and delve into making personal podcasts to develop your writing career and market your stories to readers.

I decided long ago to go the indie route with my fiction, but if you’re still thinking about traditional publishing, or have an interest in the non-fiction market, the Rochester Writers’ Conference will offer an opportunity to pitch to agents, and talk to a panel of editors.

That experience, in itself, is fabulous. If nothing else, talking directly to agents and editors let’s you examine your own work through a professional’s objective eye.

You might even get comfortable talking about your work – something you’ll definitely need to do when trying to sell someone on your proposals, or when marketing your books.

Even if the conference itself doesn’t offer all the answers, you often need to look no further than those around you. Looking for a good editor? Thinking about arranging speaking engagements? Trying to find a cover or website designer?

Talking to, and connecting with, other writers can be one of the most valuable things about attending a writing conference.

Talk, be friendly, ask questions. You’re with your tribe, after all.

Make the Most of It
Here are some suggestions to ensure a productive experience. First, take a few minutes to plan for the workshops you want.

A word of warning … you probably won’t get to all of them, due to time constraints.

So, pick wisely among the sessions you know will give you the most help. But go beyond that. Challenge yourself and take at least one session on a topic outside your comfort zone. You’ll be glad you did.

If you’re a beginning author, with more questions than answers, don’t fret. Most of the sessions are geared to accommodate you. Plus, you’ll find many experienced authors in attendance will be happy to share what they’ve already learned.

Remember – Elevator Pitch
If you plan to pitch your work to an agent, don’t worry if you’re nervous. Everybody is. Compensate by being over-prepared. Have at least a rough draft ready before you go.

Also, keep it short.

You usually only have sessions of about 15 minutes with an agent so, please, don’t fill your time with nervous apologies, or rambling, inconsequential details of your personal life.

Talk about your book. Give them your elevator pitch.

Tell what your character wants, why he wants it, and what keeps him from getting it. You should be able to tell your whole story-line in 30 seconds. Remind yourself it’s okay not to explain all the details or the final outcome. Stop at a moment of tension and wait.

Let the agent guide the discussion. Find out what’s caught their attention, or what piece is missing. The longer you talk, the less time the agent or editor is talking, and the main reason you’re talking to them is to hear their feedback and reaction.

Not planning to pitch? Still be prepared to talk about your writing. Other attendees will want to know about your work, and your elevator pitch should always be ready to go.

Be Professional
Have a business card. A business card, with your contact information, is an easy, professional leave behind to give to agents, editors and other writers. I actually prefer a bookmark, because I can list my books, too. Besides, I’ve learned they’re harder to lose.

When you attend any conference, you’ll be making a lot of first impressions. Not only with professionals in your industry, but a host of your peers. It’s okay to show your personality a little, because that can reflect your writing style.

Just make sure people think it’s a good one.

* * * * *

My novel “Blood Lake” was a Readers’ Favorite Bronze Medal Winner and a ForeWord Indie Finalist. It was just named a 2018 book-of-the-year finalist by TopShelf Magazine.

* * * * *

I’ll be signing books at Lake Orion High School on Saturday, October 13, and again at the Books & Authors Event at Leon & Lulu in Clawson on Sunday, October 28.


Gentle Readers, my books have all garnered some terrific reviews. You can see all of them by using the Amazon link below. Check them out. Better yet, buy one and read it. You just might like it.

buy now;


You’re invited to visit my author’s website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show. You can also like my Book of Face page, find me on Goodreads, or follow my shorter ramblings on The Twitter.


Comments posted below will be read, greatly appreciated and perhaps even answered.

What Do You Include in Your Book Marketing?

July 3, 2018

Annoying animation courtesy

I know I’ve asked you this before. You’re an indie author who’s written a book. Now what?

Most indie authors think writing the book is the hard part … until they discover they also have to take on the job of marketing it.


That’s usually when I hear: Where do I begin?

Advanced Review Copies (ARCs)
Advanced Review Copies, or ARCs for short, are bound and/or electronic copies of your completed book. You send them to book reviewers you’d like to have endorse it.

They supposedly help build buzz for your upcoming release and help you gain interesting blurbs to put on the cover.

With seven published books you’d think I would have already tried Advanced Review Copies. However, they are one of the few things with which I haven’t yet experimented.

I intend to start with my next book and, since I currently have three new novels (yes, three) in various stages of preparation, I should get to test the concept fairly soon.

What to Include on Your ARC
On the front cover add the words: “Advance Uncorrected Proof / Not for Sale.” On the back cover, put a brief book description (100-150 words) and author bio. At least half of the back cover should have information on the book’s promotion plan, including:

  • Marketing Campaign: In a bulleted list, detail how the book will be marketed and promoted, both to the industry and to readers.
  • Publication Information: List all the details related to publication, including formats and price points, ISBN numbers and category.
  • Publicity Contact: The email for whoever is the primary contact for media should be listed.
  • Ordering Information: Make it clear where and how the book will be available for sale.
  • Website: Don’t forget to include your author website.

It should go without saying that every author needs a website, even if it is a single page with links to other social media. It is the go-to online space for readers to find out more about you and your work.

Your author website should be the base that links all your other social media accounts, news about your book, tour schedule if relevant, and links to book reviews.

Don’t just have one; add to it consistently. Adding a blog like this one that talks about your writing, or publishing in general, keeps your readers interested in you and your work.

Facebook, Twitter, Amazon Author Page, and Goodreads
Facebook, Twitter, an Amazon Author Page, and Goodreads are social media outlets where, as an author, you should have a presence. You might even want to upload book trailers to YouTube. The more hits and likes you garner, the more your book will get noticed.

You may be surprised to know you’ll need to build this platform with traditional publishers, too.

Book Publicity
Book publicity can make a big difference. TV, radio, and good-old-fashioned print reviews and interviews are invaluable components of a successful book marketing strategy.

If you have the budget, hire a professional.

If, like me, your budget is small or nonexistent, you can try to develop press releases on your own. Whether you take this step or not, you should also plan to have author events such as signings and/or talks at bookstores, other retailers, book clubs, writing groups, and events hosted by professional organizations.

Take the First Step
The most important thing about a book marketing strategy is to have one. It might seem overwhelming in the beginning, but taking the first step is the hardest part.

Don’t worry about making mistakes. Everyone does. It’s how we learn. What matters most is that you try. If you don’t, people won’t discover, buy or read your book.

So, go on … give your book a chance.


As busy as I make myself sound, I took time out the other day to celebrate a milestone with my lovely bride…our 48th Wedding Anniversary. She’s the best thing to ever happen to me.


Gentle Readers, my books have all garnered some terrific reviews. You can see all of them by using the Amazon link below. Check them out. Better yet, buy one and read it. You just might like it.

buy now;


You’re invited to visit my author’s website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show. You can also like my Book of Face page, find me on Goodreads, or follow my shorter ramblings on The Twitter.


On March 1, 2018, Rochester Media started publishing my articles about writing. The column will update about every three weeks. Take a look, leave a comment and let me know what you think.

On Sunday, July 15, 2018 I am privileged to join other local area writers at the Rochester Writers’ Table at the Detroit Bookfest at Eastern Market in Detroit.

On Tuesday, July 17, 2018 I will be at the Freelance Marketplace Writers’ Group meeting at Barnes & Noble in Rochester Hills.

On Saturday, July 28, 2018 I plan to participate in a book-signing during Sterlingfest, in Sterling Heights, Michigan.


Comments posted below will be read, greatly appreciated and perhaps even answered.

Things an Indie Author Should Share

February 12, 2018

Last weekend, my wife and I were wandering around our local Costco. We had a list for that shopping trip, but we got sidetracked by one of the giveaway stations offering free pastry samples.

We went past, tried one, and were very pleased with the tasty little chunks of poppy seed roll. We found an excuse to wander past again, and help ourselves to another sample (at least, I did).

“Didn’t your grandmother make these?” I asked. My wife nodded, and took the second sample away from me.

“Yes, and these are almost as good,” she said, smiling as she ate it herself. Too embarrassed to go back a third time for a freebie, I caved-in and bought a whole roll.

Be Personal
Believe it or not, a good use of social media for the indie-author works in a similar way. The writer gives a small, free sample of their life or, as with this blog, shares some of the things they’ve discovered about the world of independent publishing.

Writing about your discoveries, as well as your likes and dislikes, gives readers an opportunity to meet you, to know a bit of what’s going on in your life, and connect in a friendly way.

Think of your social media posts like the little free chunks of pastry at the Costco giveaway station. The samples you give away help readers become invested in your whole story.

You want them to feel like they know you, after all … and the reason should be obvious. The hope of every indie-author in doing this is always the same … to entice followers into buying a book.

I confess … I’m guilty.

Ratings & Reviews
However, sometimes authors struggle to find the right voice with their social media. If you choose to write a blog, starting one is easy. But please realize I’m not talking about giving away personal secrets, or anything else you feel uncomfortable sharing.

It’s up to you to draw the line at what you feel is appropriate, but your social media will always benefit greatly from posts that talk about your writing process, books that truly inspire you, how you go about crafting your stories, or what you do when you get stuck.

I’ve done that often, and find fellow storytellers relish the chance to read personal thoughts on the creative process.

Since your main goal is to get more readers interested in following you as a person it’s okay to show off a bit. Opening up about your experiences is a great way to help to grow your readership.

Don’t forget to also offer readers a chance to comment on what you say … and be sure to respond to those comments. What readers say is important, because ratings, reviews and comments are things people will look at before deciding to buy.

Don’t Forget the Links
If you’re an indie-author, I’m sure you already know there’s no room full of marketers helping you figure out how to sell what you write. For a newbie, that fact alone can be discouraging.

Once you start on this road, you will soon discover that it’s a whole lot of work trying to promote yourself … far more work than you might have imagined.

But I guarantee it’s worth it.

At the end of the day, staying trustworthy to your customer base is simply about being honest, consistent and, most of all, sharing the love of what you do.

As a final point, be certain to remember the real purpose of an indie-author blog, as I said earlier, is to convince people to buy your books, so make sure readers know where to go if they want one.

Don’t overdo it, of course, but be sure to mention your books, and make sure it’s easy for readers to find where to buy them.

Write regularly, without spamming people, and you’ll also discover folks interested in what you say are coming back often to visit their new-found friend … and the more times they visit, the more likely they are to cave in and buy that whole poppy seed roll.

Just be sure to give them value for their time.


My books have all garnered some terrific reviews, and you can see the ones I have available by using the Amazon link below. Look for them. Better yet, buy one and read it. You just might like it.

buy now;


You’re invited to visit my website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show, or like my Book of Face page.

You can also find me on Goodreads, or follow some of my shorter ramblings on The Twitter.


Comments posted below will be read, greatly appreciated and perhaps even answered.

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