Archive for the ‘Market Your Book’ Category

Things an Indie Author Should Share

February 12, 2018

Last weekend, my wife and I were wandering around our local Costco. We had a list for that shopping trip, but we got sidetracked by one of the giveaway stations offering free pastry samples.

We went past, tried one, and were very pleased with the tasty little chunks of poppy seed roll. We found an excuse to wander past again, and help ourselves to another sample (at least, I did).

“Didn’t your grandmother make these?” I asked. My wife nodded, and took the second sample away from me.

“Yes, and these are almost as good,” she said, smiling as she ate it herself. Too embarrassed to go back a third time for a freebie, I caved-in and bought a whole roll.

Be Personal
Believe it or not, a good use of social media for the indie-author works in a similar way. The writer gives a small, free sample of their life or, as with this blog, shares some of the things they’ve discovered about the world of independent publishing.

Writing about your discoveries, as well as your likes and dislikes, gives readers an opportunity to meet you, to know a bit of what’s going on in your life, and connect in a friendly way.

Think of your social media posts like the little free chunks of pastry at the Costco giveaway station. The samples you give away help readers become invested in your whole story.

You want them to feel like they know you, after all … and the reason should be obvious. The hope of every indie-author in doing this is always the same … to entice followers into buying a book.

I confess … I’m guilty.

Ratings & Reviews
However, sometimes authors struggle to find the right voice with their social media. If you choose to write a blog, starting one is easy. But please realize I’m not talking about giving away personal secrets, or anything else you feel uncomfortable sharing.

It’s up to you to draw the line at what you feel is appropriate, but your social media will always benefit greatly from posts that talk about your writing process, books that truly inspire you, how you go about crafting your stories, or what you do when you get stuck.

I’ve done that often, and find fellow storytellers relish the chance to read personal thoughts on the creative process.

Since your main goal is to get more readers interested in following you as a person it’s okay to show off a bit. Opening up about your experiences is a great way to help to grow your readership.

Don’t forget to also offer readers a chance to comment on what you say … and be sure to respond to those comments. What readers say is important, because ratings, reviews and comments are things people will look at before deciding to buy.

Don’t Forget the Links
If you’re an indie-author, I’m sure you already know there’s no room full of marketers helping you figure out how to sell what you write. For a newbie, that fact alone can be discouraging.

Once you start on this road, you will soon discover that it’s a whole lot of work trying to promote yourself … far more work than you might have imagined.

But I guarantee it’s worth it.

At the end of the day, staying trustworthy to your customer base is simply about being honest, consistent and, most of all, sharing the love of what you do.

As a final point, be certain to remember the real purpose of an indie-author blog, as I said earlier, is to convince people to buy your books, so make sure readers know where to go if they want one.

Don’t overdo it, of course, but be sure to mention your books, and make sure it’s easy for readers to find where to buy them.

Write regularly, without spamming people, and you’ll also discover folks interested in what you say are coming back often to visit their new-found friend … and the more times they visit, the more likely they are to cave in and buy that whole poppy seed roll.

Just be sure to give them value for their time.

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My books have all garnered some terrific reviews, and you can see the ones I have available by using the Amazon link below. Look for them. Better yet, buy one and read it. You just might like it.

buy now;

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You’re invited to visit my website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show, or like my Book of Face page.

You can also find me on Goodreads, or follow some of my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

How to Avoid Promotional Black Holes

August 1, 2017

Photo Courtesy Pixabay.

There are so many potential pitfalls that writers must navigate, even seasoned authors can make mistakes marketing a book today.

With hundreds of errors to choose from, here are my choices for seven of the worst ones …

Don’t Have a Web Site
This is a biggie. Authors absolutely need a web site. Traditional publishers expect their clients to have one, and it’s just as necessary … maybe more so … for an independent.

Aesthetics matter, too … and whatever you do, don’t let it get outdated. Updating your site regularly will help with search engine optimization (SEO), which is important to establishing your brand and getting your work out there.

Don’t Play Nice With Others
Another biggie. Other writers are not competitors or enemies. You should be reaching out to collaborate with them. As a community, you’re stronger when you share ideas and support one another (I’ve interviewed other authors on this blog, to help them promote their work … and I’ll do it again, because it all helps).

Don’t Have an Elevator Speech
I’ve said this often, and I’m always surprised when I discover the number of author wannabes who don’t have one ready. You never know when you will be chatting with someone and have an opportunity to mention your book(s). Have a 15-20-second soundbite ready, and share it as often as possible.

Ignore the Power of Reviews
Secure reviews with Kirkus Reviews, Foreword Reviews, Publishers Weekly, Readers’ Favorite, Blue Ink, TopBookReviewers, and others. Some you will have to pay for … but if your work is strong you will find they are like gold. You can never have enough.

Ignore Resources at Your Disposal
Writers fall short when they don’t join useful groups. For instance, I’m a member of the National Writers Association, the Association of Independent Authors, Michigan Writers and the American Academy of Poets. Other fabulous group resources are Independent Book Publishers, the Writers Guild (East and West), and PEN America. Get an author listing on Goodreads, too.

Your Head Isn’t in the Game
Lazy authors are not successful ones. Neither are authors whose ego is so huge they simply fail to hustle. Don’t get blinded by an inflated sense of self-worth. Tone it down, get off your high horse, and be ready to do whatever it takes to get your book out there.

You Don’t Go All In
Don’t say you already have a Facebook presence, when all you did is put up a profile. You need to engage and interact. Think about relevant visuals, personal stories, provocative statements. Be flexible, but don’t scream BUY MY BOOK! Be a friend, not a salesman.

I’ve found the book industry to more social than others in many ways. So, do the socially expected things following a book signing, classroom visit, or speaking engagement. Give the organizers a thank you card … maybe even a shareable goodie of some sort.

It not only makes your host feel good, it gives you a personal energy boost you can tap for weeks. Think of book marketing as doing honor to your work, and the work of others.

Try it. It works.

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My books have all garnered some terrific reviews, and you can see the ones I have available by using the Amazon link below. Look for them. Better yet, buy one and read it. You just might like it.

buy now amazon

You’re invited to visit my web site, BROKEN GLASS, or
like my Book of Face page. You can find me on Goodreads, or follow some of my shorter ramblings on The Twitter.

**********

Visit my web site to hear the remarkable radio interview about my novel “Blood Lake” by The Authors Show.

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Check out my DEAD END STREET review

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I plan to attend the next Rochester Writers’ Fall Conference at Oakland University on Saturday, October 21, 2017.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

Your Platform Provides Vital Support

May 4, 2017

Indie fiction authors sometimes say this platform-building stuff doesn’t work. But the truth is, after your network of family and friends has been tapped out, if you aren’t continuously putting your book in front of new readers, nobody is going to see it.

A writer’s life isn’t a cakewalk at the best of times. But no platform-building means no significant web presence, no engaged audience of fans (or at least no direct access to them) and wasted opportunities for book marketing, promotion and visibility.

Okay, you say you’ve tinkered with a blog, only to have it succumb to a quiet, anonymous death. You’ve dipped your toe into the social media whirlpool and found yourself repeatedly dragged under.

Branding, guest posting, speaking engagements, blogging, media kits, email marketing, blog tours, networking, interviews, conferences, webinars … you’ve tried everything.

Or maybe you haven’t tried at all.

The web is full of stories of the fruitless efforts of writer wannabes who’ve already attempted the “platform thing” … and failed miserably.

If so many others have tried and failed, the concept clearly doesn’t hold water, right?

Why bother?

Still, if you decide building your writer platform is a colossal waste of time, what’s your Plan B? How will you connect with your target readers, promote your work and build your influence as an author?

Inaction Leads Nowhere
Avoidance may be a good strategy for some threats, but not this one.
The opportunity for interconnectivity that social media provides will only increase over time.

Don’t fear innovation and change, embrace it.

Choose growth and strive for continual learning and self-improvement. Be a problem-solver. Stop avoiding challenges and, instead, accept risk as part of the game.

Remember your skills and abilities aren’t fixed. They can be honed and improved. Being a writer doesn’t preclude you from being a savvy business owner, or a clever marketing strategist.

Successful writers are constantly seeking, asking questions, and applying what they’ve learned.

So, beat inertia by taking the first step.

Mindset Changes Everything
As writers, I think we can be especially creative with the mental barriers and invisible scripts we allow to run on a loop in our brains.

But in order to move forward, it’s vital you throw out any negativity. If you want people to recognize the quality of your work, your talent and your voice, take responsibility for your own actions. If something doesn’t work out the way you hoped or anticipated, learn from the situation and move on.

Prioritize What’s Important
Use your time wisely. Focus on tasks that can really move your career forward and be prepared to make some sacrifices to attain your goals. If you find yourself unfocused or procrastinating without taking the next step, stop. Most of the time, “busy” doesn’t equal productive.

Write down your goals and develop a simple strategy to get from one point to another. Recognize mistakes so you don’t repeat them, and look for what you can improve.

Building a writer platform takes time and hard work, so don’t expect instant gratification. Learn to control your time, rather than allowing others to control it for you.

Knowing the ‘Why’ and ‘Who’ Makes it Easier
What’s your purpose? What excites you? What exactly is it that you’re striving for and why have you chosen this particular path?

Knowing your “why” and being able to communicate it effectively to the “right” people (i.e., your ideal readers) makes marketing your work infinitely easier.

How do you find this elusive group of people?

You look for them.

Everywhere.

Don’t expect them to find you. Follow the breadcrumbs they leave as they seek to satisfy their interests. They’ll leave clues in the form of comments on blogs within your genre or niche. They’ll pose questions and state opinions on forums and Facebook groups. They’ll follow similar people on Twitter, and likely be influenced by the same sources and speakers.

Find the intersection between their interests and your purpose.

It’s all right to start small. The size of your readership won’t matter nearly as much as the quality of your connection to them, so take great care to form this relationship early. Don’t just “collect” readers or followers. Invite them to join your community, believe in your message and take part in your journey.

It’s this small … but loyal … group that will help you build a writing career that matters.

Oh, and don’t forget that you also have to write a book worth reading. Even the sturdiest of platforms won’t support a book that’s garbage.

So, what’s stopping you?

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My books have all garnered some terrific reviews and you can see the ones I have available by using the Amazon link below. Look for them. Better yet, buy one and read it. You just might like it.

buy now amazon

You’re invited to visit my web site, BROKEN GLASS, or
like my Book of Face page. You can find me on Goodreads, or follow some of my shorter ramblings on The Twitter.

**********

Visit my web site to hear the remarkable interview about my novel “Blood Lake” by The Authors Show. By the way, “Blood Lake” was recently selected as a 2016 Forward INDIES Book of the Year Finalist!

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I plan to attend the next Freelance Marketplace Writers’ Group Meeting at Barnes & Noble on May 16, 2017. I also plan to attend the 10th Rochester Writers’ Fall Conference at Oakland University on Saturday, October 21, 2017.

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Comments posted below will be read, greatly appreciated and perhaps even answered.


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