Things That Shouldn’t Surprise You Much About Self-Publishing

Starting off in self-publishing can seem like a perilous journey. I know it did for me.

Getting into a new venture is always both exciting and scary, at the same time. Exciting to be doing something new, but scary because you don’t necessarily know what to do first…or even how to sound like you know what you’re doing.

Sometimes it’s good to just kick back, push off any deadlines (real or imagined), turn off the phone, and daydream a little.

After all, if you’re self-employed author, doesn’t that mean you get to goof off once in a while? That you’re the boss, not that pesky little nagging voice in your head?

Like I said…scary. But you pick it up soon enough.

As you move forward you have to keep your bearings. That means you remember what your destination was when you set out from shore, and you keep aiming for that destination until you get there.

Self-Publishing is Not a Get-Rich-Quick Scheme
Believe me, I know. I’ve had several Readers’ Favorite medal winners, so I think I’ve been doing reasonably well. But I’m sure you’ve heard me say I only make enough to take my beautiful bride out to dinner once in a while. I keep writing because I feel I have things to say.

So, it’s a good thing I retired from a good nine-to-five that put bread on the table.

Yet, new self-publishers have that gleam in the eye. They’ve read the success stories. It obviously happened to others. Why not them?

But I’m willing to bet you didn’t start writing to make a killing on the internet. You had something else in mind. Maybe just to have a memento to share, or a family keepsake. Perhaps it was as simple as my plan. Something to do.

Remembering that, it has actually guided me well.

I’ve always been impressed by the collegiality of publishing. Maybe it’s because few books compete directly with each other, but people in publishing…particularly authors in indie publishing…are extraordinarily helpful to newcomers. And a bonus: they’re pretty literate, too!

I mean, just wander around Amazon for a while and take in the richness of interests displayed there. Whatever you’re interested in writing, there are undoubtedly people interested in reading it. You just have to find them.

That’s where things like this blog, a Twitter presence, a Book of Face page, or other social media sites are so important. You will discover the need for a platform. Fortunately, one of the great things about social media is that it’s so social.

The single most important thing is to “Be the Market”

Take the time for book-signings, and promote them yourself, if no one else will. If you are part of the market that’s interested in the subject you’ve written about, particularly in fiction, you’re at an advantage. You know what those people like. The fact you’ve surmounted that reader hurdle, and are able to talk about it or, better yet, write about it, all adds up to a book with value.

None of these things may surprise you, but they bear repeating, and remembering, too. The availability and diversity of self-publishing makes it one of the greatest opportunities of the new media age.

Well, there you have it. Now get busy and write.


The reading and book-signing scheduled for 7:00pm on March 16, at the Detroit Working Writers Springing to Mind Fantasy Event at the Royal Oak Library has been cancelled due to coronavirus fears.

The book-signing from 11:00am-5:00pm at the Leon & Lulu Books and Authors Event in Clawson on March 22, 2020 is still up in the air, for the same reason. Please check their website for updates.


Gentle Readers, my books have all garnered some terrific reviews. You can see all of them by using the Amazon link below. Check them out. Better yet, buy one and read it. You just might like it.

buy now;


You’re invited to visit my author’s website, BROKEN GLASS to hear the remarkable radio interview about my novel “Blood Lake” on The Authors Show, or see my three local television interviews. You can also like my Book of Face page, find me on Goodreads, or follow my shorter ramblings on The Twitter.


Comments posted below will be read, greatly appreciated and perhaps even answered.

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7 Responses to “Things That Shouldn’t Surprise You Much About Self-Publishing”

  1. Ron Herron Says:

    Please note the changes to appearances scheduled.


  2. John Wickett Says:

    I am embarrassed to say that I have just finished reading your first “Blockbuster Book” Reichold Street! I had purchased the book some years ago but had never gotten into it because my lifestyle lent itself more to audio books than good old fashioned reading.
    I am currently recovering from an illness that has given me the opportunity to pick up a few good books and read them and enjoy them!
    I thoroughly enjoyed Reichold Street and found it brought back many memories of my own youth and growing up in a neighborhood.
    Great job Ron of bringing all of these people to life in a very interesting and spellbinding way…I found it hard to put down until the end! Congratulations!

    Liked by 1 person

    • Ron Herron Says:

      Glad you liked it, John. I’ve written six others since, with a seventh due out this year. Reviews on Amazon are always a big help. Only about one percent of folks ever leave one, but they help the Amazon algorithm move your book into a better position…so HELP! 🙂


  3. Bob Wonnacott Says:

    Thanks, Ron, for sharing your experiences with emerging writers as myself. Your posts help us become better at our craft while avoiding pitfalls that are out there. Thanks again!

    Liked by 1 person

  4. hellojenbug Says:

    Hey Ron. Good info. I still have my book sitting in a nice neat pile on a table where I go sit and edit. I’m still hoping that you will still be willing to share your expertise with me when I’m finished (if it ever is) and guide me in the right direction.

    Liked by 1 person

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