Social Meetings or Social Media?
I’ve had this particular blog since 2006, but it was originally to talk about my camera-collecting and photography. I was content with a few photography friends and family as followers.
At the suggestion of my son, Jeff (an accomplished architectural photographer), I began my adventure using social media to talk about the world of indie publishing and to promote my books. I also created a writer’s page on the Book of Face, and started making those ultra-short speeches on The Twitter.
It all sounded like a good idea at the time, for two reasons:
1.) I didn’t know any better, and;
2.) It fit in my promotion budget, which was exactly zero.
Instead of pursuing any speaking engagements or book signings, I spent my time focused on social media. Book sales went nowhere.
When my first book, REICHOLD STREET, was published, I mentioned it to a small group at a monthly writer’s group meeting I attend. Those monthly meetings were, for a long time, the only in-person interaction I had with any potential readers (and it was mostly the same people at each meeting).
Not much word-of-mouth going on.
The Power of Earned Media
It got me thinking that maybe I shouldn’t be so quick to ignore the old-fashioned “dog-and-pony show” authors have used for years to build an audience. It’s called “earned media,” and I’ve mentioned it before, so I won’t bore you with it again.
All you need to remember is it’s not something you actually pay for, because it’s essentially word-of-mouth. But that’s the beauty of it. It’s only real expense is your time.
To gather earned media all you need to do is get off your duff and talk to people. In other words, do something that gets you noticed, even if its only a little at a time, because you need others to create the buzz for you.
Of course, you could always choose to gather immediate name recognition for yourself by running naked through the nearest mall, holding up a sign with your name on it, shouting “Look at me, I’m an author!” and then post the resulting video … along with the shots of you getting arrested … on YouTube.
But I’m not going to speculate on how many books you might sell if you actually did it.
With In-Person Appearances, It’s All About Quality
I had a discussion about earned media (although we didn’t call it that) with self-published historical fiction author Eddie Price.
Eddie (below left, with Kentucky Governor Steven Beshear and Keith Steele, President of Acclaim Press) spoke at the Readers Favorite Awards Ceremony last November, and I was impressed by how hard he worked to build his audience.
Ed’s book “Widders Landing” (the 2013 Readers Favorite Gold Medal winner for historical fiction), begins in the years just prior to the War of 1812. Eddie said he would often show up at libraries, schools and other events dressed in period costume.
He also joined historic battle re-enactment groups, where he found a built-in audience for his genre of fiction. He knows there’s something special about meeting an author in person, hearing him speak and getting a book signed. A connection is formed that puts a human face on the book that makes it memorable and there’s a good chance people you meet will become fans, buy your book (and your future books) and tell their friends about the experience.
Eddie’s sales figures are pretty good, and he mentioned he’s visited just about every county in his home state of Kentucky. The real kicker is, on top of it all, he’s having fun.
Painting With Light 