Posts Tagged ‘indie writers’

Why Should We Learn to Listen?

December 13, 2013

cute kitten-and-dog
As we start counting down to the Christmas and New Year holidays, I’ve been thinking about when I first began my journey as a writer. I was seventeen and the first short story I wrote and sent to a publisher was full of the eagerness of youth (and, thankfully, it was lost long ago).

Unfortunately, it was also full of clichés and trite plot points … and more than a few outright “groaners” for dialogue. In my eagerness to write stories and send them out into the world I neglected one very important thing: building a credible story.

My eagerness was met with rejections – lots of them.

I needed to become not only a better writer, but a better storyteller to get anyone to want to read what I had written, and that meant revisions on top of revisions. But, in order to know how to revise my writing, I had to learn to listen.

Listen to Your Critique Group
Every author’s got them. Beta readers. These are the folks we always let see our work long before anyone else does. Indie authors may have more than most, because we have such a need for – even though we don’t always want – constructive feedback.

I’ve been fortunate to have some wonderful people in my life who never fail to give me honest criticism. Their comments aren’t meant to soothe my ego. They’re meant to help me write.

For instance, long ago I listened when they told me my character descriptions were either too short, or too detailed, long and boring. They said I either left everything or absolutely nothing to their imaginations and, as a result, they couldn’t relate to any of the characters in my stories.

I also had an early reader tell me “Nobody talks that way” when they were commenting on my dialogue. Listening to their feedback made me dig deeper to make my descriptions, and the conversations of my characters, more succinct and believable.

I also heard them say “you don’t let me see the story … because you’re constantly telling me what I should be seeing.” So I borrowed the advice repeated in Stephen King’s book “On Writing” and got rid of the useless adverbs cluttering the pages.

Last year, one of the Readers Favorite reviewers made this comment about some of my recent work: “Herron is a master of the art of character development.” Another commented that my “characters come to life on the pages.”

I owe those positive comments not only to decades of practice, but to some of that earliest feedback. It keeps me focused and I will always be grateful I paid attention.

Listen to Other Authors
If you want to write a mystery series, it helps to be a fan of mysteries. Most writers know that writing begins with reading, but some don’t actually take it to heart, and many don’t realize you need to do it the proper way.

To learn, you can’t just read it as a general reader would. You have to read it as a writer and really “listen” to the way that particular author tells the story. Listen not only to the words, but the phrasing, the meter and tempo.

If you find it enjoyable to the point of suspending belief in the real world while you’re engrossed in it, then go to your own stories and see if they sound the same way to you. It might help you see if your story is falling short.

Listen to Yourself
As you’re learning and taking advice from many sources, don’t forget to be true to yourself. You don’t always have to take everyone’s suggestions. Sometimes it’s the right thing to do to stand your ground and defend what you’ve written.

But remember, standing your ground about anything you’ve written can only be done properly if you’ve first taken the time to really listen to what people have been saying.

Listen to Reviews
When your book is finally published, whether traditionally or indie, lots of people will have lots of things to say about it. Some may be good. You can usually count on some of your friends for that, even if they’re stretching the truth.

Some may be not so good. Most of your detractors, and a few real friends, will fall into that group. Listen to them all and glean what you can from it. Use every bit of feedback as a learning experience for your next project.

Don’t be overly enthused by good comments, and don’t be distressed by negative ones. The reviews of your present book will teach you things that will make your next book even better.

Finding the Best Beta Readers
Being forced to rewrite what you’ve struggled to write can be painful at times, but it’s the only way your writing will ever improve. If you don’t already have a good supply of beta readers, look to your writer friends. Network with them and offer your help and support.

Making friends with other writers (and readers) is a long-term investment in your writing career.

The best way to approach people is to make genuine friendships. Don’t “check them out” to see if they might make a good beta reader, or help in some other way, before you make friends. People can tell if you’re using them.

The Best Advice I Ever Received
Be patient and generous. Help others if you have the skill and time, even if they might never be able to pay you back. That has value in and of itself.

Trust me … it’s a worthwhile thing to do, it can make you feel good and lift your spirits. And sometimes the most surprising things come back to you, in a good way, well into the future.

 

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Coming Soon! An interview with indie author M.S. Fowle!

 

 

Better Keep Your Day Job

December 3, 2013

little girl with bubbles

Life Dictates
While my wife and I were in Miami for the Readers Favorite Awards, my father-in-law had to be hospitalized. After three days there, because he couldn’t stand and walk unaided, he was transferred to a nursing home for rehabilitation.

We rushed home to Michigan. At his age, scares like this are never good, and it’s been a rough time for all of us; my mother-in-law, my bride and her siblings in particular.

He’s doing better – thank goodness – and, with any luck at all, may soon be released back into his wife’s care.

But for the past week – after all the many chores involved in rounding up the things he needed had been done – there was little else to do while sitting for hours in that quiet room, watching while he slept, but pray and read.

In one of those moments, ever on the lookout for self-publishing comments, I came across a New York Times opinion piece by Gary Gutting, professor of philosophy at the University of Notre Dame:

“Even highly gifted and relatively successful writers, artists and musicians generally are not able (to) earn a living from their talents. The very few who become superstars are very well rewarded. But almost all the others – poets, novelists, actors, singers, artists – must have either a partner whose income supports them, or a “day job” to pay the bills. Even writers who are regularly published by major houses or win major prizes cannot always live on their earnings.”

Sadly, what he said is true, but not just for indie authors. Many “traditional” authors make very little money from their books. There are superstars, of course, and most people know their names; but most authors, the vast majority in fact, will sell less than 5,000 copies of any given book.

That statistic has become widely known, and it’s awakened a lot of writers and wannabes to the harsh realities of this line of work.

If you’re trying to make a living (fortunately, I don’t have to write to survive) as a novelist, a playwright, a poet, or any kind of writer whose work isn’t considered “essential,” you’ll do well not give up your day job, because you’re going to need it.

Of course, you can always “marry rich” – but that’s not all that easy to do either.

Self-Publishing Today
With all the new tools for self-publishing, indie writers can take a bigger role in their publishing careers than ever before, and the numbers support the boom. With growth of over 400% over the last five years and 58% in the past year, self-publishing isn’t going away any time soon.

Even among authors who’ve already been published by big traditional publishers you can see the excitement generated when this subject comes up. And why not?

It’s a chance to publish what you want, when you want to publish it, in the way you think best. It’s the return of power and influence to the actual creators of the content, and that’s exciting. Earning a massive percentage of net royalties doesn’t hurt either.

With traditional publishing, books have to fit on a particular shelf, cost a specific amount and appeal to a targeted audience. They also have to show a profit. But the business model of an indie is completely different from that of a large corporation.

And marketing your book is hard work.

The Power of Social Media
For indie publishers, it’s been a stroke of good fortune for social media and self-publishing initiatives to develop at the same time. As I’ve said before, the key is earned media.

Social media, including blogs like this one – and the many other social connections available on the Internet – can be a powerful tool. Combined with tools like keyword analysis, trending topics, and others, it allows us to gain insight into readers that’s nothing short of revolutionary.

Authors now have the ability to identify, locate, and engage with their readers, immediately and directly, for the first time in history. I’ve often said that for a solo writer, a blog – if properly used – is the most powerful marketing tool ever invented.

Today’s savvy authors understand that studying social media is, in its own way, just as important to their careers as their writing craft. The ability of an indie to learn to promote his/her books in social media levels the playing field in a very powerful way.

E-books and print-on-demand technologies allow us to escape the need for corporate-level financing, and social media gives us an inside edge in marketing our books. Every book you publish as an indie will create more points of engagement for your readers.

For many indie writers, self-publishing and social media marketing really are the change they’ve been waiting for … but for me it will forever come in a distant second behind the news my father-in-law is well enough to go home.

 

The Rain, Family and Friends

November 17, 2013

red umbrella
Standing Out in a Crowd

I’ve been sitting here looking at rain, instead of the usual south Florida sunshine, waiting for the clouds to pass … and thinking about heading to Miami later this week, to the Readers Favorite Awards ceremony, where I’m supposed to pick up the Silver Medal for my short-story collection ZEBULON.

It’s kind of fun to be here … with nothing much to do except enjoy the warm weather (it was in the teens up north at home last night) and my grandkids, when they’re home from school.

I’ve already seen dance rehearsals, a basketball game and a Tae Kwon Do practice. I’ve gone shopping with my bride, been the only adult around for an afternoon play-date of six-year-olds and will soon get to travel north to experience Legoland … the dream spot of every sixty-something … right?

In truth, I can do without it.

But it isn’t for me; it’s for my grandson, and watching his eyes will make it a treat … so in a way it is for me. What price can you put on a memory like that?

I’ve been trying to work on ONE WAY STREET, the sequel to my first novel, REICHOLD STREET, but it seems to be genuinely stalled right now at about 42,000 words. If anyone who read the first book has any suggestions to get me jump-started, I’d sure like to hear a few of them in the “Comments” section.

Journey
I also put together select blog postings to offer in book form on Amazon. It talks about some of the things I’ve discovered about indie publishing, and offers what I hope is some practical advice. It’s called “The Journey of an Indie Writer” and you can find it in paperback here.

Journey cover
Journey of an Indie Writer

In the meantime, I’m still trying to figure out how to earn my audience. I’m like most indie writers who have a story to share with the world, but find nobody seems to care. And there’s no big publicity machine behind me to help spread the word.

If you’re like me, you keep writing and publishing anyway, hoping someone will come along and find out you have something readable to say. Perhaps something brilliant. Maybe even award-winning.

You Need to be Different
Unfortunately, sitting and waiting is probably the worst way to find an audience, and I should know better. The way to get the attention of an audience is to earn it, not demand it, because here’s the truth:

People don’t care at all what you have to say until they know who you are.

Earlier this year, J.K. Rowling (who wrote the Harry Potter series, in case there’s anyone on the planet who doesn’t know) published a new novel under a pseudonym, Robert Galbraith.

She wanted to test the market and find out if it was still her writing that sold so well, or her name. She found out in a hurry. The book got very good reviews, but readers didn’t care.

Then, people somehow discovered the book was actually written by Rowling and the book immediately became a bestseller.

Same book. Same story. Same writing. But a different name on the front caused the book to become an instant success.

Why? Because readers are busy.

They pay attention to names they recognize and don’t always take the time to explore new authors. Plus, audiences are notoriously fickle. They quite often don’t care what you have to say, or how you say it; they care who you are. It’s what makes a crappy book by someone like Snooki a best-seller.

snooki
Best-Selling Author?

And if they haven’t heard of you, you might as well be invisible. So how do you become visible? What do you have to do? (see my Earned Media post). You need to discover your unique writing voice and build a platform around it. Sounds tough, I know. But it’s actually simple.

Others have said it. I’m just repeating it … because it’s true. Talk to your friends. Make new ones with social media tools … but make sure they’re Friends, not just marketing targets.

You Need to Find Your Tribe
You want them to become people you actually talk to, share information with and help out when they need it … not just someone to whom you’re trying to sell something.

Then you leverage those relationships to get in front of the right people, the friends of your friends. Word-of-mouth information and recommendation is so powerful that before long readers will come to you, not the other way around.

Like I’ve said before … earned media.

Think of It This Way:
There once was a man who had ten good friends. These friends would do anything for him. But for some reason this wasn’t enough for him … he wanted more.

So he campaigned and lobbied trying become famous. Soon, he had a hundred followers. Then, there were a thousand. He campaigned and lobbied some more. Made lots of noise. Not all of it was very nice, and he spent a lot of money doing it. Pretty soon he felt like a rock star, with millions of followers.

At first, he thought the apparent attention was nice.

But he soon found that there were expectations associated with his new-found status. People constantly asked for favors and handouts, wanting special attention. They made demands he couldn’t meet. But they never helped him with a thing. He felt trapped, overwhelmed and confused.

Isn’t this what he wanted? Why was he so discontent?

Not knowing where to turn, the man went on a search. He weeded through the crowds of countless quasi-admirers and “yes men,” looking for a few, dedicated followers. People he could comfortably do things for … and who would do anything for him.

Finally, he found ten people.

They were his original true friends. Turns out that was really all he ever needed.

You don’t need fans. You need friends.