Archive for the ‘Market Your Book’ Category

Sometimes You Have to Blow Your Own Horn

June 8, 2015

trumpet
SOMETIMES YOU HAVE TO BLOW YOUR OWN HORN (photo Pixabay.com)

My new book STREET LIGHT will be available on Amazon this week.

streetlight cover

Doesn’t seem like much of a headline, does it? I’d like to be running full-page ads in every major newspaper. Alas, no budget. So, instead, I’ve sent most of them a press release that I’m sure they’re busy ignoring.

After all, who am I?

J.K. Rowling has sold more than 200 million copies of her various Harry Potter books. J.R.R. Tolkein sold 150 million copies of Lord of the Rings. Dan Brown sold 80 million of The Da Vinci Code. Mine are near those totals only in my dreams. (sigh)

 
However, here’s what some of the review sources have said about the first two books in this series:

        REICHOLD STREET_250px   one way 250px

    KIRKUS REVIEW – REICHOLD STREET
    “…the characters are bold, the plot twists surprising, and the point—that we never fully know a person or his or her story—heartbreakingly clear…Skillfully written and emotionally charged.”

    TBR BOOK REVIEW – REICHOLD STREET
    “This is one of those books that makes you laugh, cry, reminisce, want to run into the novel to try and save the day and much more…an indie novel that you want everyone to hear about…Don’t let this one slip under the radar!”

    READERS FAVORITE REVIEW – REICHOLD STREET
    “an extremely moving account…Herron is a master of the art of character development. You can hear each voice clearly as they relate their experiences…For a work of fiction this brings to life some of the real tragedies that had occurred during that time. I believe this book will appeal to a vast audience…a great piece of literature…”

    TBR BOOK REVIEW – ONE WAY STREET
    “…part of Herron’s charm as an author is that he writes a story that many relate to. The way (he) flips back and forth in time and from character to character is a gift. There are few writers who are able to pull that off, keep you engaged in the story and then give you the sense of complete enjoyment…This author has proven his accomplishment…He is here to stay…”

    READERS FAVORITE REVIEW – ONE WAY STREET
    “…an engrossing and complete stand-alone novel…Herron’s coverage of Vietnam in ONE WAY STREET ranks up there with some of the best war-related literature…Herron’s characters, both in war and peace, are finely drawn, and his writing style is accomplished and flowing…a memorable book…”

I’m proud of those reviews. Which is why I took a moment to toot my own horn (since I’m afraid no one else is going to do it).

Still working on some earned media (see ‘Tags’ below)…and the promised podcast answering your questions about writing. Also planning some other author interviews…stay tuned.

 

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My books have garnered some terrific reviews, as you can see. You can buy some of them by using the Amazon link below.

buy now amazon

You’re also invited to visit my website, BROKEN GLASS, or like my Book of Face page. You can also follow some of my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

Why Review Your Own Blog?

February 6, 2015

old telephoneFor Those Too Young to Remember … Yes, That IS a Telephone

Assuming you have a blog (and if you’re an indie writer, you really should), the simple answer is … it’s important.

I can hear you saying now, “Why? I suppose you’re going to tell me to be sure of my content, right? I mean, everywhere you turn these days someone is telling you content is king. OK. That’s all well and good … so what else is new?”

Content is NOT Everything
Don’t get me wrong. Content is important. People aren’t going to stop more than once to read what you say if it isn’t up to date, factually correct and relevant.

But that’s not the entire story. Blog visitors are usually looking for something more than simple content. Most of the time, what brings people back to any blog is not something they can easily put their finger on … but will know immediately when it’s not there.

Beyond simple writing quality and a trust in the accuracy of your information, your platform (your blog and, hopefully, your website) should convey your personality.

Because it’s that intangible resonance that only comes when you share a piece of yourself that gives readers faith in their connection with you, and brings them back … emotion.

That brings up the most important question you should answer about blogging. Why do you do it? Is it just to hear yourself rant, or do you really have something to say?

This particular blog is part of my platform, and I do it to share information with other author wannabes about the things I learn about the marvelous world of indie publishing.

But I readily admit that isn’t all there is to it. I also hope to educate folks about the fiction I write.

Is it Interesting?
I try to make my posts fact-filled and interesting … and I always ask myself two questions: (1) would I be embarrassed if everyone I know reads this, and (2) is this content WORTH sharing?

I also try to make sure posts aren’t political or religious in nature. A very wise man told me, years ago, “When you’re out with a group of friends, never discuss religion or politics. If you do, you may come home with fewer friends, or none at all.”

(Thanks, Pop).

Not that I don’t have opinions. Everyone does. That’s the point.

Don’t antagonize people. Make them think … omigod, yes, by all means, make them think … but don’t overdo it.

If You Want Readers, You Have to Be Interesting
I also ask myself will this interest my readers? After all, there’s a lot out there competing every day for a few precious moments of your time. It’s a good point to remember. If someone is visiting your site they’re there for YOU – so give them what they want. Make sure your personality is on display.

I always try to do that, and sometimes I even get it right.

Next Up
One of the things I’m going to try next is an on-camera interview, because it’s another proven way to connect with readers. When Stephen King released Full Dark, No Stars he did a live video interview, which you can view here.

I’m going to do that, too, except I’m not going to do it live. I’m going to have my son videotape me answering questions.

Where will the questions come from? Well, I could always write them myself, but I think it’s a good idea to get a few from you, too. You’re more likely to ask me things I never thought of before.

I’ve already commented on a few social media sites that I plan to record the interview, and I’m soliciting questions. When people have responded, I’ll tape myself answering, upload the video to YouTube, embed it on this blog and link it to The Twitter and The Book of Face.

I hope to find a lot of folks interested in a chance to peer into the dark, cluttered recesses of my occasionally creative mind.

In the end, it’s all part of gaining that critical exposure I need, as an indie trying to sell his books.

You Must Be Part of the Social Media Community
It’s true in the regular publishing world, too … before you can sell your books, you have to get them noticed. Major publishers have bigger budgets than most indies (mine is a few pennies above zero, unless I want to acquire a sizeable amount of debt), but their focus is the same.

Get the word out.

They expect you to have a platform. So, whether it’s a blog like this, on the Book of Face, The Twitter or someplace like Pinterest or Goodreads, as an indie you need to share your story.

Remember, don’t merely shout buy my books! Review other writers and introduce your readers to works you admire.

Be helpful, be creative, be fun. Be a friend. Plan a Goodreads book giveaway, like the one below. Let other writers introduce your work to their fans. There’s strength in numbers.

Now, I’m off getting ready to prepare my video … and I’m waiting to hear your questions.

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Reichold Street by R.L. Herron

Reichold Street

by R.L. Herron

Giveaway ends March 01, 2015.

See the giveaway details
at Goodreads.

Enter to win

 

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My books have garnered some terrific reviews. You can see the stories I have available by using the Amazon link below.

buy now amazon

You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

**********

Comments posted below will be read, greatly appreciated and perhaps even answered.

Why Give Books for the Holidays?

December 13, 2014

comet

Last weekend I spent Saturday afternoon at the public library. Big deal, you say. It’s not like you just spotted a new comet. Lots of people go to the library, every day of the week.

You’re right, of course, but last Saturday, unlike most days with just a smattering of people, there was a crowd, which was a particularly nice thing to see.

orion township library library photo

Along with a lot of other local authors, I helped fill the lobby of the Orion Township Public Library. We were there with our wares, each of us hoping to sell a few printed copies of our individual creations to holiday shoppers.

I got there about noon to set things up and, although the event didn’t officially begin until 1:00 p.m., we didn’t turn aside anyone who showed up early and interested.

I managed to sell eight books in those three hours.

It doesn’t sound like many, I know … until I relate it to the zero books I sold at a local bookstore earlier this year (there weren’t even eight patrons that day). Of course, that other book-signing was during one of the biggest snowstorms we’ve had in decades.

The weather cooperated nicely this time, and the library (at least out where all the authors were) was crowded.

Digital Reading Growing
Nearly everyone who came by asked if my books were available as eBooks, too. They are, of course (but they’re hard to sign).

For me, all the comments I heard about electronic books that day highlighted something I read recently. Children’s e-reading habits continue to grow, with two-thirds of children 13-and-under now reading digital books; and 92 percent of those kids do so at least once a week.

If you do a little of the math, that’s good for authors.

It translates into a potential eBook consumer base of 36 million kids, and nearly half of them already read digitally every day.

Does this mean children are reading less because of e-books?

Not at all. I regard it more as a change in reading habits. They’re just adding new media to the mix, and someday soon (likely before all us old codgers realize it) those kids are going to be adults, with multiple reading venue choices.

They can choose to read print, or they can chose to read on an electronic device. If my own grandchildren are any example, the move to digital reading is well under way.

My granddaughter (the same one for whom I just purchased a printed book) does all of her homework on an iPad … and no, she’s not looking up answers.

Rather than dozens of books, the kids in her school are all required to have an iPad. She reads her textbooks digitally, answers questions online about her homework assignment, then turns it in electronically when it’s done.

It’s certainly different from when I was a kid.

But I don’t think it’s the death of books.

Far from it. I see it as an expansion of reading. There are still plenty of printed books (and people who enjoy them), but the opportunities for reading have grown exponentially in recent years because of digital readers.

As an avid reader myself, and as an author, I think that’s a very good thing.

A Good Turnout
The turnout at the library last week was encouraging. Lots of kids were there, and scads of adults came, too. People were buying books. The art of reading is obviously alive and well.

For authors, this kind of event is all about getting the word out for our books and, I have to admit, selling some books is nice … but personally, I had the most fun talking to patrons and a few of the other authors.

One of the other fine artists present was indeed an artist. Matt Faulkner, the renowned children’s book illustrator was there, delighting children and parents alike with his quick caricatures of the people who stood around his table.

After talking to her about it, I bought the book “The Colored Car” from author Jean Alicia Elster, who sat two chairs down from me on the left. I’m looking forward to reading it.

I also bought the book Dream Girl from author S.J. Lomis who sat beside me. While it wasn’t something I’d pick up for myself, it looks like a fine young adult title to give to my granddaughter … and I love encouraging her to read.

Being at the book signing Saturday didn’t make me a lot of money, and it didn’t make me famous enough for the eleven o’clock news … but it did make me rich.

I know, you’re looking at that and saying … but you just said you didn’t make a lot of money, so how can you turn around and at the end of the same sentence say it made you rich?

Depends on how you define rich, I suppose.

Defining Rich
If you’re all about the money, I didn’t really make any.

If you’re into friends and meaningful acquaintances, I came away with new ones, on which you cannot put a price. While the former is nice, I’ll take the latter any day.

It was like getting my Christmas presents early. People are still reading and, to me, that’s joyous all by itself. It’s the perfect reason to give a book as a gift. It encourages reading, and I think that’s something we should all be doing.

Happy Holidays, Gentle Readers!

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My books have garnered some terrific reviews. I may be biased (of course I am) but I think they would make terrific holiday gifts.

buy now amazon

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If you could’t make it to the Author’s Fair last week, you can at least look at the books I have available using the Amazon link above. You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.