Archive for the ‘Book Promotion’ Category

How Do You Find Readers?

December 19, 2016

snow-scene

So … you’ve written and just indie-published your book and now all you have to do is find fans, right?

Good luck.

You’re probably going to be disappointed in what I say next, because I’m not going to offer a magic way to get a ton more readers.

Unfortunately, that’s not how it works, and anyone who tells you different is either trying to sell you something, or scamming you.

Readers are only gained a few at a time, even if you experience a sudden and serendipitous burst of exposure. I know this for a fact.

I’ve written and published six books. I’ve won five awards for them. I’ve been interviewed by local media (newspaper & TV). I even got a particularly nice Kirkus Review.

All things considered, I do all right. But are people falling all over themselves to send me money for my books? In a word … no.

There are not enough people who know my name.

Long-Term Strategy
Unless you’re Stephen King, whose name is familiar enough he could probably sell his weekly grocery list, finding readers takes time. Name recognition is seldom an overnight thing.

Gathering your fans is long-term strategy.

Believe it or not, it starts with your other books. Writing more books is the way to find readers, and writing good books is almost always the best way to turn casual readers into true fans.

I run into new authors all the time who say, “But I don’t want to write more books. I want readers for the book I already have.”

I can sympathize. Writing a good book can be difficult. The last thing I wanted to hear after completing my first novel was it’s time to turn around and do it all again.

But here’s the painful truth: Marketing your book is harder than writing it, and your chance of making enough to live on from one book is next to nothing anyway. Your footprint is simply too small. You’ll get lost in the noise.

If you write another book (and another, and another), your drawing power multiplies with each release. Each book becomes a little funnel scooping a few more people toward you.

After enough books and time (with no promises as to how many or how much), you’re likely to cast a net wide enough your ideal readers will find it hard to miss you.

But if you have nothing else to offer? Well, then what reason is there for readers to stick around?

Word-of-Mouth
People may not be talking about your books in line at major retailers yet, but hopefully they are discussing them somewhere. If they are, you’ll start to gain fans automatically.

Why? Word-of-mouth is a money machine.

It may only churn pennies at the start, but if it’s out there working for you … at all … it builds with every new release.

I’ve written about this before. Word-of-mouth is huge. In the trade, word-of-mouth is called earned media (you can check some of my earlier posts by clicking this link).

Ask yourself the last time an ad persuaded you to buy and read a book. Now ask yourself the last time you got a book recommendation from someone you know.

Easy answer, isn’t it?

Reading takes a lot of time, and accepting a word-of-mouth book recommendation is therefore an act of trust. Most people get book suggestions they believe from friends and family. A writer has to be good enough at his craft for his books to move readers to feel something they want others to feel.

If you write well enough to do that, then … and this is important … you need to take your book(s) public. Getting your name known is the biggest part of the battle. How do you go about that?

There are lots of groups looking for speakers. Check out your local Humanities Councils; Arts Councils; Book Clubs; Libraries; Schools. By writing more and actively extending your craft as a speaker, you deepen the emotional connection with readers.

Plus, you will have a captive audience at each venue and several minutes to do nothing but sell your books. The people who hear you speak (assuming you don’t bore them silly) will talk about you to their friends. Earned media at it’s best.

Social Networks
That’s it? Yes and no. Everyone knows that social networks are also important. Of course, some folks would have you believe there is some sort of magic power in the latest big online thing.

Well, you should know there are folks out there looking for people who believe in that magic. Why? Because they know a ton of wanna-be writers will buy bogus quick-fix solutions all day long.

If your email spam folder is anything like mine, you know there’s course-after-course out there promising to teach you how to use social media networks to make your fortune. But if you’ve followed me for any length of time, you know how I feel about that.

It’s total bullshit. There is no Easy Button.

Let me tell you what online social networks are: they’re networks of people. Who are being social. Online. That’s it.

It’s important to be social, but the minute you start to think you should build your business’s lead generation around something like Twitter, stop and ask yourself if that’s remotely intelligent.

Yes, you should use Twitter and the other social networks, but don’t depend on them. Over time, I’ve built a significant following for this blog, and I have lots of Twitter followers. But if Twitter vanishes tomorrow the sky won’t fall.

I’ll keep on telling stories, just as storytellers have been doing forever, and simply find another way to connect with people who might like my work.

Definitely take advantage of modern tools … they are this century’s equivalent of afternoon tea socials … but don’t overthink it, because it’s not a magic bullet.

Use social media to be social. And remember, you will grow your truest fan base by staying authentic.

Oh yes … and by writing good books.

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snow-man
I hope to be busy enjoying time with my family and friends over the holidays. That’s also my sincere wish for you, too. Happy Holidays!

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My books have all garnered some terrific reviews and you can see the ones I have available by using the Amazon link below. Look for them. Better yet, buy one and read it. You just might like it.

buy now amazon

You’re invited to visit my web site, BROKEN GLASS, or
like my Book of Face page. You can find me on Goodreads, or follow
some of my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

What’s a Successful Book Signing?

December 9, 2016

library-book-signing-2016Orion Township Library – Book Signing, December 3, 2016.

Before we really get into this, let’s agree on the term “successful.” I define it simply … your books are there, you have a place to sit and you sell a book.

Sounds nutty, right? Really, it’s not.

The Real Purpose
The purpose of a book signing isn’t to sell your books, it’s to sell yourself as an author. Any time you can sit in a library or a bookstore with your face, name and product in front of people who love to read, that’s great promotion.

For an author, a book signing can be terrifying. Believe me, I know. It’s like throwing a party and not being certain anyone will come. But there are ways around this.

Don’t do it alone. Go to signings that feature lots of other authors. With many authors in the same place, no one counts how many books you did or didn’t sell. Not even me.

Promote on your end. Tell your friends and family. Tell their friends. Make an announcement on all social media you belong to. Even if no one on your list is a local, they might have friends who are.

Dress comfortably, but nicely. “Business casual” best describes my preferred way to dress for a signing: comfortable pants, nice shirt (a sweater in the winter) and (for guys) a sport coat.

Bring stuff. I like to bring a water bottle, my business cards, lots of pens (you’d be amazed at how many people walk off with pens), and any promotional items you want to show or share.

Talk, Talk, Talk
Don’t be afraid to smile and wave and greet customers. I know it can seem scary, but please don’t sit there in a huddled lump. Talk to people. At the very least, make eye contact.

I always try a cheerful, “Hi there! What do you like to read?”

I stand often and speak to people passing the table. If someone stops and looks at the books, I put one in their hands. Not to tell them to buy it, but to make them feel comfortable picking it up and reading the back blurb.

Then I engage them in conversation about it: “This is my latest book. It’s about… ”

This may also be a good time to hand them a promotional business card or bookmark so they can pass it on to others who are interested.

I even talk to the kids.

That lady in a hurry, who doesn’t read your genre, may not ever buy your book … but she will remember you were nice and down-to-earth and will tell her friends who are avid readers that she met you.

As I said, at a book signing you’re not promoting books as much as you are selling yourself.

No act of kindness is ever wasted.

Be Observant
Observe the other authors and how they interact with the public. Check out their promotional stuff. Smile and look over their books.

Introduce yourself as a fellow author and be sure to trade marketing tips. Everything you see and hear at a book signing can be directly applied to your own efforts (or firmly crossed off as Things To Never Do Again).

I’ll tell you one more not-to-be-missed benefit of book signings: they make you feel real.

I’ve already published six books, won multiple awards, and still worry someone will write fraud on my forehead whenever I introduce myself as a writer.

But at a book signing, with your own books in front of you… well, you’re the real thing … and it’s great good fun.

At my recent signing I was approached by the local paper (who had already published my picture in the article announcing the library event) to send them information for an article about my latest book. I was also interviewed live by our local cable TV station.

I’ve been at signings where I sold more books, but the publicity from this one is going to make it a signing that’s tough to beat.

Thanks Orion Township Public Library!

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My books have all garnered some terrific reviews and you can see the ones I have available by using the Amazon link below. Look for them. Better yet, buy one and read it. You just might like it.

buy now amazon

You’re invited to visit my web site, BROKEN GLASS, or
like my Book of Face page. You can find me on Goodreads, or follow
some of my shorter ramblings on The Twitter.

**********

Comments posted below will be read, greatly appreciated and perhaps even answered.

Are You Writing Because You Like It?

September 1, 2016

renaissance-centerThe Renaissance Center – GM World Headquarters on the Detroit River.

Eight years and six months ago I was sitting in my cubicle by the window high in the 400 Tower of the Renaissance Center in downtown Detroit, waiting for my professional writing career to begin.

In truth, it wasn’t the beginning of a career. It felt more like the end of one … and I was far from certain I was doing the right thing.

It was a chilly March morning on the river, and I had just signed the papers indicating my acceptance of an early retirement offer from General Motors, effective the first of April.

I’d originally been hired to produce the GM annual report, and that was my main responsibility for almost twenty years. It kept me busy from September to March. Days were routinely 12-16 hours long.

The rest of the year I considered peaceful … I only worked ten-hour days … producing a host of other material, from news releases to technical journals. I even produced a newspaper GM circulated to all domestic employees (at the time, that was about 800,000).

Occasionally, I was allowed to write an article for the paper. When I did, I wove storytelling elements into it. My editor didn’t care for that, but our VP liked them, which made all the difference. He didn’t allow the articles to be changed. I even got a byline.

In nearly three decades with GM I had many assignments, all dealing with communications and marketing. I even got to create and lead an early group that dealt with designing the new communications tool that appeared in the mid-90s … functional web sites.

But by then I was managing people, not creating a thing.

On my last GM assignment, I wasn’t even doing that. As Marketing Operations Manager, I was a group of one … responsible for reporting to our VP on how well brand teams used their advertising budgets.

It was not something guaranteed to make friends. In fact, except for the time I had to tell 30+ people they didn’t have a job any more, it was the most disheartening work I’d ever had to do.

That chilly March day in 2008, although there was a lot on my mind, none of it was about writing. I was tired of what I did. I wanted out.

Decisions
My main concern after deciding to leave boiled down to these few words: What am I going to do with the rest of my life?

Given what’s happened since, you might think leaving to write fiction would seem like a natural choice to make. After all, I’ve enjoyed it and played around with it since I was seventeen.

But it wasn’t. A natural, I mean.

I wanted to keep working in a creative capacity for a few years … but thanks to some really bonehead moves by our President at the time (G.W. Bush), by mid-2008 our economy faced its most dangerous crisis since the Great Depression of the 1930s. There was no other work of any kind to be had … anywhere.

So, with nothing else to do, I wrote.

I’d written lots of stories, but the decent markets for short stories were becoming smaller by the day. I decided if I was really going to write fiction, I had to write a novel.

I took some of the earlier things I’d done and expanded them to create a novel about kids in a fictional town during the tumultuous Vietnam era, trying to capture the essence of what it felt like to grow up back then in a small, working-class community.

That’s how REICHOLD STREET was born.

Then in June 2009, right about the time GM filed for Chapter 11 bankruptcy (making my decision to leave seem clairvoyant), I began searching for an agent, since none of the main publishing houses would even talk to me without one.

It was a decidedly painful experience.

After almost two years of getting essentially nowhere, I finally decided to produce the book myself. I thought I was getting too old to wait for the publishing gods to smile on me.

It was the right thing to do. People liked it. It won a Readers’ Favorite Gold Medal and was reviewed positively by Kirkus Reviews.

I Like What I Do
For years I had been asked to plainly state facts in a way the audience could quickly grasp. You know … the who, what, when, where and how kind of writing most journalists learn, along with the AP Stylebook.

Boring stuff. Which is why I snuck storytelling elements into as many articles as I could.

Now I get to play with ambiguity and nuance, dialogue and metaphor. If you’re a writer you know what I’m talking about … making something out of nothing … the things that make writing fiction interesting.

I’ve published six books so far, including four award winners. That includes my latest novel, BLOOD LAKE, which was just named a Bronze Medal Winner in the 2016 Readers’ Favorite competition (Young Adult Horror) … and, more importantly, I like what I do.

Funny thing is … the work part of it is a lot like the other writing I used to do … only harder. I still have to do a lot of research, but it goes far beyond who, what, when, where and how.

I have to investigate local and world history, politics and religion, semantics, period jargon and dress styles, and specific-location weather. Not to mention period music, literature, radio and television shows, period magazines, local attractions and sometimes even plant species, all to help create an accurate sense of place.

But I don’t feel like I’m wasting anyone’s time … including my own. I’m not making tons of money … but I’m enjoying myself … and I’ve decided that’s what it was always about anyway.

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On Saturday, October 8, 2016, I’ll be attending the fabulous Ninth Annual Rochester Writers Conference at Oakland University.

On Sunday, October 23, 2016, I’ll be signing books from 11:00am-5:00pm at the Books & Authors Event at Leon & Lulu in Clawson, Michigan (96 W. 14 Mile).

On November 19, 2016, I’ll be in attendance at the Readers Favorite award ceremony at the Regency Hotel in Miami.

On December 3, 2016, I’ll be signing books from 1:00-4:00 pm at the annual “Giving Season” event at the Orion Township Public Library (825 Joslyn Rd).

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My books have all garnered some terrific reviews and you can see the ones I have available by using the Amazon link below. Look for them. Better yet, buy one and read it. You just might like it.

buy now amazon

You’re invited to visit my web site, BROKEN GLASS, or
like my Book of Face page. You can find me on Goodreads, or follow
some of my shorter ramblings on The Twitter.
 
If you’ve written an interesting book too, consider submitting it to the Readers Favorite annual contest by using the banner link below.
What do you have to lose?

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Comments posted below will be read, greatly appreciated and perhaps even answered.