Posts Tagged ‘using social media’

How Has Your Week Been?

October 11, 2014

Oakland University Campus
Oakland University Campus, Rochester Michigan

Last week was certainly an interesting one for me.

On Saturday, October 4, 2014, I attended the Rochester Writers’ Conference at Oakland University. Well-organized as always, the break-out sessions offered something for everyone.

Discussions ranged from establishing theme, to writing poetry, to using social media, querying agents … and a great many other things related to the craft of writing. The organizer, local travel writer Michael Wylie, does a terrific job of putting it all together.

Surprises
I was surprised to learn I’d taken second place in the micro-fiction contest (a complete story in under 500 words) from last year’s conference. I was surprised a second time to discover I’d also won a prize in their flash fiction contest (a story in 100 words).

Both are extremely difficult exercises (try it sometime … here’s a challenge: write a complete story in exactly 100 words; no more, no less, and you must include the words onyx, circuitry and fermenting). When you try it you’ll know why winning felt pretty good. It’s hard to do.

Of course, I also had to read each winning selection to the entire conference audience, which can be a little unnerving if you’re not used to doing it. Fortunately, at my age, stage fright is not a problem. You have more trouble keeping me off the stage.

This year’s keynote speaker, Lev Raphael, was worth waiting to hear. The author of twenty-four books in genres from mystery to memoir, he teaches creative writing at Michigan State University, and his speech was both engaging and inspiring.

I’m already looking forward to attending the conferences Mike is organizing for 2015.

More Surprises
Then on Monday I returned to my orthopedic surgeon for a follow-up on the rotator cuff surgery I had in July. I’m making progress with my therapy, but it still hurts to move my arm and my range of motion hasn’t completely returned.

Doc reminded me that three of the four ligaments in my shoulder had to be repaired … one of the worst repairs he’s had to do (and shoulders are all he does). He warned me I probably have six more months of rehab to go.

Joy. Like I said before, it’s not exactly the way I wanted to enter the record books.

independence television logo100
On Wednesday, things were beginning to look up again when I was interviewed about my books by Independence Television, one of the small public television producers in this area.

Even though I’d been exposed to television production occasionally during my professional career, it was still both interesting and fun to be in front of the cameras for a change.

tv interview3 tv interview4
What things look like on-screen … and what it really looks like in the studio

While their broadcast reach is relatively small, I’ll be able to post an online link to the interview as soon as it’s available. It’s part of the “earned media” I’ve talked about here before … trying to generate word-of-mouth publicity.

I’ll be sure to let you know if the exposure does the kind of things I’m hoping for (I probably won’t be able to help myself).

Publishers Weekly
On Thursday, Publishers Weekly declined to review my latest book, ONE WAY STREET, but that’s OK. As their email pointed out:

“Our review process is highly competitive – both for self-published and traditionally published authors. We review a relatively small percentage of the books submitted … If your book is chosen, know that it truly stood out.”

They’re already looking at my novel, REICHOLD STREET. Based on their comment today, I take that as a very good thing … and I hope you’ll pardon me for tooting my own horn.

Friday the day was sunny and cool … a nice fall day. Therapy on my shoulder in the afternoon, and dinner with good friends in the evening. A pleasant end to the week.

I’m writing again and, as always … I hope you are, too.

Keep reading … keep writing … have fun.

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You can find my books as eBooks or paperback on Amazon, or at Barnes & Noble. You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

 

Are In-Person Events Worth the Time and Effort?

February 14, 2014

Portrait-Boy-Microphone

Social Meetings or Social Media?
I’ve had this particular blog since 2006, but it was originally to talk about my camera-collecting and photography. I was content with a few photography friends and family as followers.

At the suggestion of my son, Jeff (an accomplished architectural photographer), I began my adventure using social media to talk about the world of indie publishing and to promote my books. I also created a writer’s page on the Book of Face, and started making those ultra-short speeches on The Twitter.

It all sounded like a good idea at the time, for two reasons:
   1.) I didn’t know any better, and;
   2.) It fit in my promotion budget, which was exactly zero.

Instead of pursuing any speaking engagements or book signings, I spent my time focused on social media. Book sales went nowhere.

When my first book, REICHOLD STREET, was published, I mentioned it to a small group at a monthly writer’s group meeting I attend. Those monthly meetings were, for a long time, the only in-person interaction I had with any potential readers (and it was mostly the same people at each meeting).

Not much word-of-mouth going on.

The Power of Earned Media
It got me thinking that maybe I shouldn’t be so quick to ignore the old-fashioned “dog-and-pony show” authors have used for years to build an audience. It’s called “earned media,” and I’ve mentioned it before, so I won’t bore you with it again.

All you need to remember is it’s not something you actually pay for, because it’s essentially word-of-mouth. But that’s the beauty of it. It’s only real expense is your time.

To gather earned media all you need to do is get off your duff and talk to people. In other words, do something that gets you noticed, even if its only a little at a time, because you need others to create the buzz for you.

Of course, you could always choose to gather immediate name recognition for yourself by running naked through the nearest mall, holding up a sign with your name on it, shouting “Look at me, I’m an author!” and then post the resulting video … along with the shots of you getting arrested … on YouTube.

But I’m not going to speculate on how many books you might sell if you actually did it.

With In-Person Appearances, It’s All About Quality
I had a discussion about earned media (although we didn’t call it that) with self-published historical fiction author Eddie Price.

Eddie (below left, with Kentucky Governor Steven Beshear and Keith Steele, President of Acclaim Press) spoke at the Readers Favorite Awards Ceremony last November, and I was impressed by how hard he worked to build his audience.

eddie price

Ed’s book “Widders Landing” (the 2013 Readers Favorite Gold Medal winner for historical fiction), begins in the years just prior to the War of 1812. Eddie said he would often show up at libraries, schools and other events dressed in period costume.

He also joined historic battle re-enactment groups, where he found a built-in audience for his genre of fiction. He knows there’s something special about meeting an author in person, hearing him speak and getting a book signed. A connection is formed that puts a human face on the book that makes it memorable and there’s a good chance people you meet will become fans, buy your book (and your future books) and tell their friends about the experience.

Eddie’s sales figures are pretty good, and he mentioned he’s visited just about every county in his home state of Kentucky. The real kicker is, on top of it all, he’s having fun.

Continue reading the rest of this post>

Why Should We Learn to Listen?

December 13, 2013

cute kitten-and-dog
As we start counting down to the Christmas and New Year holidays, I’ve been thinking about when I first began my journey as a writer. I was seventeen and the first short story I wrote and sent to a publisher was full of the eagerness of youth (and, thankfully, it was lost long ago).

Unfortunately, it was also full of clichés and trite plot points … and more than a few outright “groaners” for dialogue. In my eagerness to write stories and send them out into the world I neglected one very important thing: building a credible story.

My eagerness was met with rejections – lots of them.

I needed to become not only a better writer, but a better storyteller to get anyone to want to read what I had written, and that meant revisions on top of revisions. But, in order to know how to revise my writing, I had to learn to listen.

Listen to Your Critique Group
Every author’s got them. Beta readers. These are the folks we always let see our work long before anyone else does. Indie authors may have more than most, because we have such a need for – even though we don’t always want – constructive feedback.

I’ve been fortunate to have some wonderful people in my life who never fail to give me honest criticism. Their comments aren’t meant to soothe my ego. They’re meant to help me write.

For instance, long ago I listened when they told me my character descriptions were either too short, or too detailed, long and boring. They said I either left everything or absolutely nothing to their imaginations and, as a result, they couldn’t relate to any of the characters in my stories.

I also had an early reader tell me “Nobody talks that way” when they were commenting on my dialogue. Listening to their feedback made me dig deeper to make my descriptions, and the conversations of my characters, more succinct and believable.

I also heard them say “you don’t let me see the story … because you’re constantly telling me what I should be seeing.” So I borrowed the advice repeated in Stephen King’s book “On Writing” and got rid of the useless adverbs cluttering the pages.

Last year, one of the Readers Favorite reviewers made this comment about some of my recent work: “Herron is a master of the art of character development.” Another commented that my “characters come to life on the pages.”

I owe those positive comments not only to decades of practice, but to some of that earliest feedback. It keeps me focused and I will always be grateful I paid attention.

Listen to Other Authors
If you want to write a mystery series, it helps to be a fan of mysteries. Most writers know that writing begins with reading, but some don’t actually take it to heart, and many don’t realize you need to do it the proper way.

To learn, you can’t just read it as a general reader would. You have to read it as a writer and really “listen” to the way that particular author tells the story. Listen not only to the words, but the phrasing, the meter and tempo.

If you find it enjoyable to the point of suspending belief in the real world while you’re engrossed in it, then go to your own stories and see if they sound the same way to you. It might help you see if your story is falling short.

Listen to Yourself
As you’re learning and taking advice from many sources, don’t forget to be true to yourself. You don’t always have to take everyone’s suggestions. Sometimes it’s the right thing to do to stand your ground and defend what you’ve written.

But remember, standing your ground about anything you’ve written can only be done properly if you’ve first taken the time to really listen to what people have been saying.

Listen to Reviews
When your book is finally published, whether traditionally or indie, lots of people will have lots of things to say about it. Some may be good. You can usually count on some of your friends for that, even if they’re stretching the truth.

Some may be not so good. Most of your detractors, and a few real friends, will fall into that group. Listen to them all and glean what you can from it. Use every bit of feedback as a learning experience for your next project.

Don’t be overly enthused by good comments, and don’t be distressed by negative ones. The reviews of your present book will teach you things that will make your next book even better.

Finding the Best Beta Readers
Being forced to rewrite what you’ve struggled to write can be painful at times, but it’s the only way your writing will ever improve. If you don’t already have a good supply of beta readers, look to your writer friends. Network with them and offer your help and support.

Making friends with other writers (and readers) is a long-term investment in your writing career.

The best way to approach people is to make genuine friendships. Don’t “check them out” to see if they might make a good beta reader, or help in some other way, before you make friends. People can tell if you’re using them.

The Best Advice I Ever Received
Be patient and generous. Help others if you have the skill and time, even if they might never be able to pay you back. That has value in and of itself.

Trust me … it’s a worthwhile thing to do, it can make you feel good and lift your spirits. And sometimes the most surprising things come back to you, in a good way, well into the future.

 

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Coming Soon! An interview with indie author M.S. Fowle!