Posts Tagged ‘book marketing’

Where Do Good Stories Come From?

August 12, 2014

Young-Buddhist-reading

Great Writers Agree
“Let’s get one thing clear right now, shall we? There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good story ideas seem to come quite literally from nowhere, sailing at you right out of the empty sky: two previously unrelated ideas come together and make something new under the sun.

“Your job isn’t to find these ideas but to recognize them when they show up.”

― Stephen King, On Writing: A Memoir of the Craft

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Read, Write and Recognize
I try to follow good advice like that. I often do so without realizing I’m following anyone’s advice at all. Heaven knows I’m a voracious reader (so does my long-suffering bride). Over the years I’ve read thousands of books and have been a willing witness to some really great … and some equally shitty … examples of the craft.

But, as an author, I find that when it comes to judging my own writing it can often turn into an exercise in futility. Of course I wrote that in a compelling way. Don’t I always?

Well, my wife thinks so; so does my mother (even if she wishes I wouldn”t swear quite so much). Readers Favorite liked one of my novels. So did Kirkus Reviews.

Still, while I’m writing it’s sometimes hard to know for certain the stories are doing their job. That the characters seem alive and like real people … not cartoons or caricatures. That my dialogue sounds like real conversation instead of contrived bullsh*t.

At least, I find it’s hard to convince myself of that, even when others say it seems to be working.

I think part of the reason for that is an indie author must, by necessity, be a jack-of-all-trades. You’re not only required to be the author, you’re called upon to be a publishing entrepreneur, proofreader, editor, publicist, marketer and social networker.

You have to be. There’s no getting around it.

How you fulfill all of these roles, or fail at them, has a direct effect on your brand and, by extension, the success or failure of your book. You simply must get people talking about your writing.

They say a good way to self-promote is to offer samples of what you’ve done. With that in mind, below are excerpts from each of my books.

What do you think?

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It was widely accepted that Charlie, if you let him, could sell anything to anyone. Freezers to Eskimos and oil to the Arabs, that kind of thing. But it was also a generally held conviction that it was hardly a reason to condemn him. People should be held responsible for their own foolishness, after all.

When he stepped into the bar that cold night in December, Charlie acted as if Flanagan’s was definitely not the first stop he had made. If anyone had asked, everyone, and I do mean everyone, from me to Mayor O’Reilly, would have said Charlie looked like he had been partying since noon. Still, he somehow maintained the dignified presence that seemed to follow him wherever he went.

As Charlie smiled and wobbled his way slowly through the tables, I shook my head in wordless wonder. Charlie ignored many empty seats and finally plunked himself down at the bar.

He took the stool right next to old Beelzebub…

~ from my story THE DEVIL AND CHARLIE BARROW in the award-winning fantasy collection ZEBULON

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It was late August, 1962, when I first saw Albert Parker. After all this time I still remember the year quite distinctly. It was my second teenage summer, part of life’s first great transition, and I had been waiting months for something special to happen, something magical. Something like having Marilyn Monroe show up on my doorstep, wearing that flouncy white dress she wore over the subway grate in “The Seven Year Itch.”

In my dreams she would ask me, in her breathless whisper, to “take her.” At the time, I wasn’t even sure what that meant. Hell, it didn’t matter. Just having her show up would have been enough, as long as the rest of the gang saw her. Of course, Marilyn never came to 722 Reichold Street in Brickdale.

Albert did.

~ from my Gold Medal Winning novel REICHOLD STREET

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Some of the men I stood in the ranks with were the meanest, nastiest, dumbest and craziest people I ever knew. Many, I came to find out, had been given the choice of military service or prison, just like Albert Parker.

Some, unlike Albert, probably really deserved it. I remember looking around at the bunch of them and recalling one of the droll sayings my grandfather had been particularly fond of…”Mixing the good with the bad was like mixing shit with ice cream…it doesn’t help the shit any, but it sure screws up the ice cream.”

~ from my new Five-Star rated novel ONE WAY STREET (sequel to “Reichold Street”)

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The barn stood on a high, rocky rise, and was visible over the gnarled old apple trees to the north of the old farmhouse. While the basic structure was almost as run-down as the house, the hayloft in it was fairly new, with fresh-hewn flooring and a new outer door.

I liked it in the loft. With little effort, I could see north as far as Sam Prichard’s fish pond and south all the way to Newt Pearson’s General Store.

I looked south now, and strained my eyes to see in the waning light. There were a lot of cars at Pearson’s. That was not unusual. Many men, mostly those I never saw at the New Bethlehem Church on a Sunday morning, gathered regularly at the store. They arrived from various directions on the old gravel road and plunked themselves down on produce-crate chairs.

Soon, a thick, blue haze of tobacco smoke floated in an endless galactic swirl, while lanky young forms waited a turn on the tattered pool table that graced the center of the room…

~ From my short story SHARON ANN in the collection TINKER

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You can find my books as eBooks or paperback on Amazon, or at Barnes & Noble. You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

 

 

Just Give Me a Hammer

August 3, 2014

Hammer And Anvil

I’ve been writing about the world of independent “indie” publishing for many months. The past few weeks I’ve also had time to review some of those posts, thanks to surgery to repair a massive tear (my doc’s words) in the rotator cuff in my left shoulder.

I have to sleep sitting up (or at least I try to) and I’m up-and-about frequently at night because of the pain and discomfort.

I have to admit, it’s starting to get better … or, perhaps I’m just getting used to it. It still hurts a ton when I move my arm, even slightly, in the wrong direction.

Worse, I’m restricted to an abominable restraint that immobilizes my shoulder, supposedly to keep me from tearing out the anchors they drilled through reconstructed ligaments into the head of my humerus (the big upper arm bone).

I have to wear it for at least another three-to-four weeks and it’s dismally uncomfortable, even without the shoulder pain.

Therefore, I don’t sleep a lot.

Hence, I often find myself re-reading my own posts for something to do as the sun comes up again.

But enough with the blatant sympathy grab …

Like a plethora (I’ve always wanted to be able to work that word into a sentence) of other indie authors, I follow most posts or comments on this marvelous series-of-tubes, inter-webby thing, trying to figure out how to increase sales of my books.

Everything I discover, I pass along to you.

I’ve told you about building yourself a web site, a media page, and about being active on the Book of Face and The Twitter, and the other online social hangouts people use these days to avoid actually having to talk to someone.

Sometimes it all feels like useless effort. I mean, here I’ve got the “Swiss Army Knife” of interactive media going for me and some gangbuster book reviews, and I still can’t break into that space every indie author dreams about … the “Best Seller” list.

Worse, like wearing this shoulder restraint, I feel restricted.

I miss good ol’ conversation … about my books and the books of others. Or just about this whole crazy publishing business. It’s why I enjoy my monthly writers’ group meetings so much.

Another Eureka Moment
I decided I’d better follow the advice of a couple of my own posts for a while. I need to be out there, face-to-face with readers, and talk to them about books and writing … to get them talking to others about my books.

The old “earned media” method … the real hammer of publicity.

So, I just finished contacting my local library about speaking to their reading group patrons (I’m also going to donate some of my books). I’m going to follow-up with additional area libraries and local bookstores, and contact some private area reading groups.

Before schools start getting ready to open again for the fall in about a month, I also intend to be knocking on their doors, asking to present to their senior-level creative writing classes.

Speaking in front of a crowd doesn’t intimidate me (once I get started), and I have a nice Kirkus Review for my “Reichold Street” novel, along with a Readers Favorite Gold Medal and other endorsements as evidence I might have something to say.

As soon as this arm finally heals, I ought to be able to talk to people about writing with enough enthusiasm to create some real interest. I should have a good chance to create some word-of-mouth publicity (the best kind). Enough of this going nowhere with my “Swiss Army Knife” of social media.

Just give me a hammer.

 

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You can find my books as eBooks or paperback on Amazon, or at Barnes & Noble. You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

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Comments posted below will be greatly appreciated.

What’s In Your Media Kit?

July 29, 2014

vintage suitcase

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For All Indie Authors
I thought I’d mention again the need for an indie author to have a media kit to properly position their writing. It works equally well for fiction or non-fiction … and these days it’s virtually a necessity, if you really want to do justice to your promotion efforts.

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A media kit helps establish the brand of an indie author … and, like any brand identity, it’s biggest benefit comes in helping others promote you and your book(s) the way you want them to. I talked about it last year in a blog entitled I Need A What?

The obvious items to include are your author bio, a book synopsis, contact information, any reviews you’ve received and a link to places to order your book(s).

You can also include extras like interview questions, or little known personal facts. There are even some indie authors who include short bios of their fictional characters.

Keep in mind the important audiences you want to reach. Your media kit should include something for all of them.

1. Journalists
Reporters, particularly those from community publications, are fabulous resources to help promote your work. You can do an online search to find the right contact at your local papers.

They will want high-resolution photos (300 dots per inch) that reproduce well. You can post and link to high resolution images on photo-sharing sites like flickr.

Since most journalists are usually working on a deadline, they will also want copy they can cut-and-paste into an article. That’s why your press information should be written like a news story, with the most important information first.

And, if you’re hoping to land an interview from a radio host, it’s almost a given they won’t have time to read your book. They’ll welcome … and even expect … a list of interview questions.

2. Bloggers
Even assuming they know about you or your books, bloggers might be on the fence about whether to write anything about you at all.

That’s where a page that includes an image of your book cover(s), pertinent information like pricing and ISBN numbers, and snippets from the best reviews you’ve received so far comes in handy.

Bloggers might also appreciate a quirky little feature within your author bio called “Fun Facts You Didn’t Know About Me.”

For instance, here are some of mine:

    1. I have walked on the Great Wall of China.
    2. My ancestry includes a full-blooded Cherokee Indian.
    3. There are 200+ old film cameras in my camera collection.
    4. I have traveled in sixteen different countries.
    5. My earliest known ancestor arrived in Virginia in 1635.

3. Reviewers
Most reviewers don’t look at a book unless they’re asked. So, write letters to indie-reviewers asking that they review your book.

Keep in mind reviewers are generally busy people, especially the Amazon top reviewers. They’ll want easy-to-find information like links to places where readers can buy your books.

4. Retailers
Some big retailers will tell you that they don’t carry self-published books. But there are books from indie authors (the preferred term) at my local Costco, so there’s an exception to every rule.

You’ll certainly need a “sell sheet” for the decision-makers who will ultimately decide if your book deserves a spot on their shelves. One of the most important items is a (preferably) already long list of what you’re already doing to market your book.

Before they take a chance on you, a retailer needs to know you’re already working hard to sell your own books. You can list things like book signings, blog tours, media campaigns, outreach to librarians, and even videos you’re uploading to your YouTube channel.

5. Event Planners
These include the people who plan writer’s conferences, hire speakers for conventions, and recruit experts to sit on panels and lead workshops. These are all opportunities in your publicity efforts, and you’ll want to have a “speaker introduction” inside your media kit, ready to go, to give them exactly what they need to introduce you to their audience.

Individual Buyers?
This is probably the one group with the least need for a Media Kit. But you never know when one of them might host a Google Hangouts page and want to invite you to do an interview seen by hundreds of people, and all word-of-mouth publicity is good.

Well, that’s it for today. Now, if you’ll excuse me, I have pain meds to take so I can type a few more words on my next novel. See you again soon.

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You can find my books as eBooks or paperback on Amazon, or at Barnes & Noble. You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter…and, just for the hell of it, check out my Media Kit and let me know how I’m doing.

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