Archive for the ‘Independent Publishing’ Category

Where Do Good Stories Come From?

August 12, 2014

Young-Buddhist-reading

Great Writers Agree
“Let’s get one thing clear right now, shall we? There is no Idea Dump, no Story Central, no Island of the Buried Bestsellers; good story ideas seem to come quite literally from nowhere, sailing at you right out of the empty sky: two previously unrelated ideas come together and make something new under the sun.

“Your job isn’t to find these ideas but to recognize them when they show up.”

― Stephen King, On Writing: A Memoir of the Craft

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Read, Write and Recognize
I try to follow good advice like that. I often do so without realizing I’m following anyone’s advice at all. Heaven knows I’m a voracious reader (so does my long-suffering bride). Over the years I’ve read thousands of books and have been a willing witness to some really great … and some equally shitty … examples of the craft.

But, as an author, I find that when it comes to judging my own writing it can often turn into an exercise in futility. Of course I wrote that in a compelling way. Don’t I always?

Well, my wife thinks so; so does my mother (even if she wishes I wouldn”t swear quite so much). Readers Favorite liked one of my novels. So did Kirkus Reviews.

Still, while I’m writing it’s sometimes hard to know for certain the stories are doing their job. That the characters seem alive and like real people … not cartoons or caricatures. That my dialogue sounds like real conversation instead of contrived bullsh*t.

At least, I find it’s hard to convince myself of that, even when others say it seems to be working.

I think part of the reason for that is an indie author must, by necessity, be a jack-of-all-trades. You’re not only required to be the author, you’re called upon to be a publishing entrepreneur, proofreader, editor, publicist, marketer and social networker.

You have to be. There’s no getting around it.

How you fulfill all of these roles, or fail at them, has a direct effect on your brand and, by extension, the success or failure of your book. You simply must get people talking about your writing.

They say a good way to self-promote is to offer samples of what you’ve done. With that in mind, below are excerpts from each of my books.

What do you think?

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It was widely accepted that Charlie, if you let him, could sell anything to anyone. Freezers to Eskimos and oil to the Arabs, that kind of thing. But it was also a generally held conviction that it was hardly a reason to condemn him. People should be held responsible for their own foolishness, after all.

When he stepped into the bar that cold night in December, Charlie acted as if Flanagan’s was definitely not the first stop he had made. If anyone had asked, everyone, and I do mean everyone, from me to Mayor O’Reilly, would have said Charlie looked like he had been partying since noon. Still, he somehow maintained the dignified presence that seemed to follow him wherever he went.

As Charlie smiled and wobbled his way slowly through the tables, I shook my head in wordless wonder. Charlie ignored many empty seats and finally plunked himself down at the bar.

He took the stool right next to old Beelzebub…

~ from my story THE DEVIL AND CHARLIE BARROW in the award-winning fantasy collection ZEBULON

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It was late August, 1962, when I first saw Albert Parker. After all this time I still remember the year quite distinctly. It was my second teenage summer, part of life’s first great transition, and I had been waiting months for something special to happen, something magical. Something like having Marilyn Monroe show up on my doorstep, wearing that flouncy white dress she wore over the subway grate in “The Seven Year Itch.”

In my dreams she would ask me, in her breathless whisper, to “take her.” At the time, I wasn’t even sure what that meant. Hell, it didn’t matter. Just having her show up would have been enough, as long as the rest of the gang saw her. Of course, Marilyn never came to 722 Reichold Street in Brickdale.

Albert did.

~ from my Gold Medal Winning novel REICHOLD STREET

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Some of the men I stood in the ranks with were the meanest, nastiest, dumbest and craziest people I ever knew. Many, I came to find out, had been given the choice of military service or prison, just like Albert Parker.

Some, unlike Albert, probably really deserved it. I remember looking around at the bunch of them and recalling one of the droll sayings my grandfather had been particularly fond of…”Mixing the good with the bad was like mixing shit with ice cream…it doesn’t help the shit any, but it sure screws up the ice cream.”

~ from my new Five-Star rated novel ONE WAY STREET (sequel to “Reichold Street”)

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The barn stood on a high, rocky rise, and was visible over the gnarled old apple trees to the north of the old farmhouse. While the basic structure was almost as run-down as the house, the hayloft in it was fairly new, with fresh-hewn flooring and a new outer door.

I liked it in the loft. With little effort, I could see north as far as Sam Prichard’s fish pond and south all the way to Newt Pearson’s General Store.

I looked south now, and strained my eyes to see in the waning light. There were a lot of cars at Pearson’s. That was not unusual. Many men, mostly those I never saw at the New Bethlehem Church on a Sunday morning, gathered regularly at the store. They arrived from various directions on the old gravel road and plunked themselves down on produce-crate chairs.

Soon, a thick, blue haze of tobacco smoke floated in an endless galactic swirl, while lanky young forms waited a turn on the tattered pool table that graced the center of the room…

~ From my short story SHARON ANN in the collection TINKER

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You can find my books as eBooks or paperback on Amazon, or at Barnes & Noble. You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

 

 

What’s In Your Media Kit?

July 29, 2014

vintage suitcase

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For All Indie Authors
I thought I’d mention again the need for an indie author to have a media kit to properly position their writing. It works equally well for fiction or non-fiction … and these days it’s virtually a necessity, if you really want to do justice to your promotion efforts.

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A media kit helps establish the brand of an indie author … and, like any brand identity, it’s biggest benefit comes in helping others promote you and your book(s) the way you want them to. I talked about it last year in a blog entitled I Need A What?

The obvious items to include are your author bio, a book synopsis, contact information, any reviews you’ve received and a link to places to order your book(s).

You can also include extras like interview questions, or little known personal facts. There are even some indie authors who include short bios of their fictional characters.

Keep in mind the important audiences you want to reach. Your media kit should include something for all of them.

1. Journalists
Reporters, particularly those from community publications, are fabulous resources to help promote your work. You can do an online search to find the right contact at your local papers.

They will want high-resolution photos (300 dots per inch) that reproduce well. You can post and link to high resolution images on photo-sharing sites like flickr.

Since most journalists are usually working on a deadline, they will also want copy they can cut-and-paste into an article. That’s why your press information should be written like a news story, with the most important information first.

And, if you’re hoping to land an interview from a radio host, it’s almost a given they won’t have time to read your book. They’ll welcome … and even expect … a list of interview questions.

2. Bloggers
Even assuming they know about you or your books, bloggers might be on the fence about whether to write anything about you at all.

That’s where a page that includes an image of your book cover(s), pertinent information like pricing and ISBN numbers, and snippets from the best reviews you’ve received so far comes in handy.

Bloggers might also appreciate a quirky little feature within your author bio called “Fun Facts You Didn’t Know About Me.”

For instance, here are some of mine:

    1. I have walked on the Great Wall of China.
    2. My ancestry includes a full-blooded Cherokee Indian.
    3. There are 200+ old film cameras in my camera collection.
    4. I have traveled in sixteen different countries.
    5. My earliest known ancestor arrived in Virginia in 1635.

3. Reviewers
Most reviewers don’t look at a book unless they’re asked. So, write letters to indie-reviewers asking that they review your book.

Keep in mind reviewers are generally busy people, especially the Amazon top reviewers. They’ll want easy-to-find information like links to places where readers can buy your books.

4. Retailers
Some big retailers will tell you that they don’t carry self-published books. But there are books from indie authors (the preferred term) at my local Costco, so there’s an exception to every rule.

You’ll certainly need a “sell sheet” for the decision-makers who will ultimately decide if your book deserves a spot on their shelves. One of the most important items is a (preferably) already long list of what you’re already doing to market your book.

Before they take a chance on you, a retailer needs to know you’re already working hard to sell your own books. You can list things like book signings, blog tours, media campaigns, outreach to librarians, and even videos you’re uploading to your YouTube channel.

5. Event Planners
These include the people who plan writer’s conferences, hire speakers for conventions, and recruit experts to sit on panels and lead workshops. These are all opportunities in your publicity efforts, and you’ll want to have a “speaker introduction” inside your media kit, ready to go, to give them exactly what they need to introduce you to their audience.

Individual Buyers?
This is probably the one group with the least need for a Media Kit. But you never know when one of them might host a Google Hangouts page and want to invite you to do an interview seen by hundreds of people, and all word-of-mouth publicity is good.

Well, that’s it for today. Now, if you’ll excuse me, I have pain meds to take so I can type a few more words on my next novel. See you again soon.

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You can find my books as eBooks or paperback on Amazon, or at Barnes & Noble. You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter…and, just for the hell of it, check out my Media Kit and let me know how I’m doing.

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Writing is Hard

May 3, 2014

Dog Tired
Dog Tired, But The Book Is Done

Believe It Or Not, Writing Is Really Hard Work
It can be so hard you sometimes ask yourself…what’s the point?

For more than 30 years, I woke up before six o’clock, got a cup of coffee, drove an hour to work, sat at my desk (or in my cubicle), and pattered out whatever I needed to do to accomplish the most current assignment.

Meeting results, ad copy, annual reports, public relations blather. When I finished one set, it would be on to the next one.

It’s when I learned what ad infinitum meant.

Then, when everything was done for the day (or I just couldn’t see straight any more) I drove another hour home, arriving too tired to do much of anything.

I’ve been told I did my nine-to-five (or -six, or -eight, or -midnight) quite well. A lot of the ad copy, PR blather and marketing hype won awards…but I would rather have been writing a novel.

However, I had a wife, a house payment, credit card debt and kids, so I needed to make a living. Starving in a garret for the sake of my “art” was out of the question.

So, I had a full-time job (most of the time) and trying to find time to write fiction, which I doubted would ever make me a dime, made me feel selfish.

But I did it anyway.

Writing Fiction
When I did try to write fiction in those early days, I couldn’t concentrate as well as I should have, because I knew at any moment something would interrupt me. My wife. The kids. A broken water heater. We seldom had enough money; the kids needed braces and our old car was always breaking down…but I wrote.

When I finally got something together, usually a short story (for a long time it was the only thing I ever had time to finish) typed out laboriously on my old Smith-Corona, I sometimes had to wait until I could afford manila envelopes and stamps to send it anywhere.

Then I’d wait on pins-and-needles for weeks before I had to deal with the rejection letters…collecting several shoeboxes full of them before I got smart, and pitched the lot of them to get rid of the negative reminders.

Sending out all those queries and stories was more often a chore than anything remotely constituting fun. Toward the end, no one even bothered to send out rejection letters any more. They just didn’t answer you.

But I did it anyway.

Sometimes it felt like trying to separate the Earth from the moon by blowing through a soda straw, and yet I kept working at it. I kept showing up.

I’ve retired from my “make a living” existence, yet I still do it, send out queries and stories…or lately, more likely, indie-publishing the ones I think are the best.

To that end, I finally finished that story I’ve been telling you about for this past year. “One Way Street” – the sequel to my novel “Reichold Street” – is available now on Amazon…finally.

And still I write.

I have a sequel to the sequel in mind.

The Question Is Why?
I have to do it. It’s one of the few real certainties of my life, right up there with knowing my wife truly loves me (why, I sometimes can’t fathom), and it’s exactly why I will, in all likelihood, continue to write. I have to.

As Isaac Asimov, one of my favorite authors, was once quoted as saying, “If my doctor told me I had only six minutes to live, I wouldn’t brood. I’d just type a little faster.”

I understood…exactly…where he was coming from. I write because I have to. Why do writers do that? In all honesty, the point of it all is because there is no alternative.

You are a writer. You show up.

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You can find my books on Amazon. You’re also invited to visit my web site, BROKEN GLASS, or like my Facebook page. You can also follow my shorter ramblings on Twitter.

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P.S. I participated in another book-signing today, at a local bookstore called the Michigan Book Boutique. To say they were lined-up to get in would be…well…a bald-faced lie.

But I did have the good fortune to share the day with another writer, Keith Faigin. His book is called The Bone Eaters, and if it lives up to its hype “a fast-moving combination of mystery, horror and humor” it should be a great read. I’ll let you know.