Archive for the ‘Book Promotion’ Category

Why Give Books for the Holidays?

December 13, 2014

comet

Last weekend I spent Saturday afternoon at the public library. Big deal, you say. It’s not like you just spotted a new comet. Lots of people go to the library, every day of the week.

You’re right, of course, but last Saturday, unlike most days with just a smattering of people, there was a crowd, which was a particularly nice thing to see.

orion township library library photo

Along with a lot of other local authors, I helped fill the lobby of the Orion Township Public Library. We were there with our wares, each of us hoping to sell a few printed copies of our individual creations to holiday shoppers.

I got there about noon to set things up and, although the event didn’t officially begin until 1:00 p.m., we didn’t turn aside anyone who showed up early and interested.

I managed to sell eight books in those three hours.

It doesn’t sound like many, I know … until I relate it to the zero books I sold at a local bookstore earlier this year (there weren’t even eight patrons that day). Of course, that other book-signing was during one of the biggest snowstorms we’ve had in decades.

The weather cooperated nicely this time, and the library (at least out where all the authors were) was crowded.

Digital Reading Growing
Nearly everyone who came by asked if my books were available as eBooks, too. They are, of course (but they’re hard to sign).

For me, all the comments I heard about electronic books that day highlighted something I read recently. Children’s e-reading habits continue to grow, with two-thirds of children 13-and-under now reading digital books; and 92 percent of those kids do so at least once a week.

If you do a little of the math, that’s good for authors.

It translates into a potential eBook consumer base of 36 million kids, and nearly half of them already read digitally every day.

Does this mean children are reading less because of e-books?

Not at all. I regard it more as a change in reading habits. They’re just adding new media to the mix, and someday soon (likely before all us old codgers realize it) those kids are going to be adults, with multiple reading venue choices.

They can choose to read print, or they can chose to read on an electronic device. If my own grandchildren are any example, the move to digital reading is well under way.

My granddaughter (the same one for whom I just purchased a printed book) does all of her homework on an iPad … and no, she’s not looking up answers.

Rather than dozens of books, the kids in her school are all required to have an iPad. She reads her textbooks digitally, answers questions online about her homework assignment, then turns it in electronically when it’s done.

It’s certainly different from when I was a kid.

But I don’t think it’s the death of books.

Far from it. I see it as an expansion of reading. There are still plenty of printed books (and people who enjoy them), but the opportunities for reading have grown exponentially in recent years because of digital readers.

As an avid reader myself, and as an author, I think that’s a very good thing.

A Good Turnout
The turnout at the library last week was encouraging. Lots of kids were there, and scads of adults came, too. People were buying books. The art of reading is obviously alive and well.

For authors, this kind of event is all about getting the word out for our books and, I have to admit, selling some books is nice … but personally, I had the most fun talking to patrons and a few of the other authors.

One of the other fine artists present was indeed an artist. Matt Faulkner, the renowned children’s book illustrator was there, delighting children and parents alike with his quick caricatures of the people who stood around his table.

After talking to her about it, I bought the book “The Colored Car” from author Jean Alicia Elster, who sat two chairs down from me on the left. I’m looking forward to reading it.

I also bought the book Dream Girl from author S.J. Lomis who sat beside me. While it wasn’t something I’d pick up for myself, it looks like a fine young adult title to give to my granddaughter … and I love encouraging her to read.

Being at the book signing Saturday didn’t make me a lot of money, and it didn’t make me famous enough for the eleven o’clock news … but it did make me rich.

I know, you’re looking at that and saying … but you just said you didn’t make a lot of money, so how can you turn around and at the end of the same sentence say it made you rich?

Depends on how you define rich, I suppose.

Defining Rich
If you’re all about the money, I didn’t really make any.

If you’re into friends and meaningful acquaintances, I came away with new ones, on which you cannot put a price. While the former is nice, I’ll take the latter any day.

It was like getting my Christmas presents early. People are still reading and, to me, that’s joyous all by itself. It’s the perfect reason to give a book as a gift. It encourages reading, and I think that’s something we should all be doing.

Happy Holidays, Gentle Readers!

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My books have garnered some terrific reviews. I may be biased (of course I am) but I think they would make terrific holiday gifts.

buy now amazon

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If you could’t make it to the Author’s Fair last week, you can at least look at the books I have available using the Amazon link above. You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

How Do You Get Your Book Noticed?

November 27, 2014

Man walking in gorge
As an Indie Author, Marketing Can Seem Daunting

Whatever you find yourself doing this Thanksgiving, I hope you have a chance to be with people you care about, even if it’s just for a little while. It’s a very family time of year and I’m extremely grateful to have good people with whom to share it. I hope you, Gentle Reader, are just as fortunate.

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Note: I’ve been invited to participate in “The Giving Season: Orion Township Public Library’s Author & Illustrator Fair.” The fair will take place at the library on Saturday, December 6, between 1:00 and 4:00 p.m.

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Get Noticed With Earned Media
As an indie author, marketing my own work sometimes feels like walking alone in a dark, rocky canyon, even though I understand the principle of earned media very well. If you’ve been following me for a while, you know I’ve talked about this before, and it’s not as expensive and esoteric as it sounds.

It’s actually free (or mostly so), highly credible and likely to be a viral resource that amplifies your efforts to create interest about your work. It’s also known as word-of-mouth.

It sounds simple, and it is … but it’s not necessarily easy.

First, you need to write a book worthy of sharing, which is hard enough. Then comes the really hard part: finding a way to get it into the hands of people who will spread the word.

Although the concept is simple and the dollar cost is low (often non-existent), implementing it requires time and effort.

How to Get Started?
What you’re doing at the earliest stages is building relationships and, just as you might expect, that takes time. Your focus at first should be more on discoverability than selling. Find out who your book appeals to and get to know where those people are.

By that, I mean create a marketing plan that uses the same social media sites as your fan base. Now, screaming “buy my book!” all the time is certain to turn people off, but it won’t hurt one bit to be helpful to other indie authors.

Why? You never know when that helping hand you offer will get another reader pointed in your direction.

Make Yourself a Brand
I’ve mentioned before that you need to have an author bio available … ideally several different-length versions of it … on a media page specifically for bloggers and journalists.

Be creative. It should be more than a description of your education and work history. It should show some personality and give your readers something special to remember.

Make it Easy to Buy
Your author website should also include links that are clear, easy to find, and go directly to a retailer where your work is available.

Promote Free Giveaways
Believe it or not, giving away a copy or two of your work, if done correctly, is a good way to draw attention to it. You can arrange book giveaways on Goodreads … or try joining and make a member giveaway at LibraryThing.

Why do it at those sites? That’s where the readers are!

Get Media Savvy
Try listening to AM radio stations, particularly on weekend mornings or Saturdays. Many will host a segment highlighting a local author. However, they’re not going to discover you in a dream.

If you’ve ever wondered why local media interviewed “the other guy” instead of you, I’m willing to bet it’s probably not your qualifications, knowledge or ability. It’s your approach. You have to make more than a little effort to find out who they are and develop a relationship with them.

Connect with your local media folks on the Twitter, LinkedIn, the Book of Face, or … dare I say it? … in real life. Respond to comments they make on social media, but don’t try to sell your books or overtly ask for an interview.

Just be friendly and helpful. Sooner or later, they’re going to recognize you, become curious and ask about you. That’s when you tell them about your book.

If, like me, you have far more time than advertising money, you can also find regional or national reporters by combing through the site Muck Rack.

“Consign” Your Book
It’s hard for an indie author to get shelf space in any store. Consider trying a consignment-style approach in little boutiques and galleries. Stop by the gift shop in most hospitals. Store owners may not want to purchase your books outright, but they might display them in their store for a cut of the profits.

An indie can even get into big-box booksellers like Barnes & Noble. Such sellers usually demand a 40% discount from retail and they also expect the publisher (you, if you’re an indie) to buy back books that are unsold after a certain period of time.

If you approach them with your books and they accept, be sure to immediately spread the word that your books are on the store’s shelves. A sudden rush of interested buyers may make them order more of your work.

Be Friendly
Introduce yourself and get to know owners, managers and staff at local independent bookstores. Talk to schools or your community college. Mention your books to friends and neighbors. I use my lovely bride as a gauge. When she starts rolling her eyes, I know I’ve said enough.

Donate
Build goodwill (and good Karma) by getting your book into the hands of people who might not normally have access to your work. Consider donating a copy of your book to places like hospital libraries, shelters, military personnel deployed overseas, senior centers, local civic organizations or clubs.

If you’re fortunate enough to have your work mentioned in places like Kirkus Reviews, Publishers Weekly, or Library Journal you can donate copies of your book to your local library. At the very least a donation should be good for some free press coverage.

The key is getting people to know your name and your work.

For instance, I donated two of my books (favorably reviewed by Kirkus Reviews) to the permanent collection of my local library and got the press release for it accepted in a local paper (Sunday circulation 81,935).

I’ve since been invited to attend a book signing at that same library (in Orion Township, Michigan) on December 6, 2014, from 1:00–4:00pm … and it was perseverance (along with a good Kirkus Review) that opened the door.

Does that kind of exposure help? Subscribe to the blog. I’ll let you know how it goes.

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Note: One of the “paid” things you should consider is inexpensive promotional material. Bookmarks are an ideal, inexpensive way to introduce your books and tell folks where to purchase them.

Even if a prospect isn’t interested in buying your book, offer them a signed bookmark, and ask them to pass it along to someone who enjoys the genre.

Hint: If someone does buy your book at a signing, make certain to ask them the spelling of their name before writing anything. I’ve run across odd spellings of supposedly common names like Jym, Leesa and Maari.
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Most of All … Have Fun … Keep Writing … and Dream Big!
Remember what Salvador Dali said: “Intelligence without ambition is a bird without wings.”

Happy Thanksgiving!

 
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You can find my books as eBooks or paperback on Amazon, or at Barnes & Noble. You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.
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Comments posted below will be read, greatly appreciated and perhaps even answered.
 

My Television Interview

October 19, 2014


What it actually looked like in the studio

Earned Media
In an effort to develop some of the earned media I’ve talked about before, I was recently interviewed by Independence Television, one of the nearby local cable channels, for a program called “It’s a Good Day When…” hosted by Lavonne Upton.

The whole segment is about 24-minutes long (fair warning).

Although the first several minutes of it are introduction, Lavonne asked some very insightful questions for about twenty minutes that let me talk about the fiction I’ve written.

Several people have already asked about it, and I’ve embedded the interview into one of the pages on my web site.

But, rather than spend a lot of time here talking about it, explaining it or redirecting you, I thought I’d just go ahead and post it here and let everyone see it for themselves.

I’m Not a Kardashian
Given the state of our media today, I’m sure the kind of attention I would really like to generate would only be available if I had been willing to run naked through the mall, shouting my name and waving a banner with my book titles on it.

The video of my arrest doing something like that might even have had a chance to go viral.

I would have been sure to scream out my name and tell everyone the titles of the four books I’ve written … as they handcuffed me and dragged me away.

But that might have been extremely hard to explain to my kids and grandkids (not to mention my wife and mother, or any of my friends in the neighborhood).

So this was a much safer route to take. The most I’ve had to explain was to someone who thought I’d dyed my hair for the interview (I didn’t, but I certainly wish I’d had some makeup for the dark circles under my eyes).

With any luck, a lot of people will still see it. At the very least, I hope they’ll tell all their friends about it and encourage those friends to tell all their friends, too. It shouldn’t take that many iterations to have contacted a whole town.

Maybe some few of them will buy a book.

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You can find my books as eBooks or paperback on Amazon, or at Barnes & Noble. You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.