Archive for the ‘Awards’ Category

A Writing Year in Review

December 28, 2012

book-pile1No writing advice today, just a few remembrances…

It’s been an interesting year.

In January 2012 we helped my remarkable father-in-law celebrate his 95th birthday. In a little more than a week, we’ll hopefully help him celebrate Number 96.

In June, my bride and I reached our 42nd Anniversary.

Last August, I drove in the annual Woodward Dream Cruise again. For aficionados of the muscle cars manufactured in the 1960s and 70s, it’s an event made in Heaven … or, at least in a Detroit that was a lot closer to one forty years ago.

Participating in my ’81 Corvette and with a brother-in-law who makes each new old-car sighting an event in itself (“Omigod, just look at that red Challenger, would ya!”), was as enjoyable as you can imagine.

In 2012 I finished, and published, three books. Two … “Zebulon” and “Tinker” … were each well-received collections of short stories.

My debut novel, “Reichold Street” was finished in March 2012, and I was surprised (and pleased) when it was selected as a 2012 Readers Favorite Gold Medal Winner. My wife and I traveled to Miami during the International Book Fair to collect it.

Just knowing reviewers actually liked it was a prize unto itself.

In October, based on the positive results I enjoyed with my writing earlier in the year, I was both flattered and honored to be asked to make a presentation on self-publishing at the well-attended 2012 Rochester Writer’s Conference at Oakland University.

During 2012 I also entered the National Novel Writing Month (Nanowrimo) event for the first time, with the full intention of writing the required 50,000 words in the month of November.

The fact I only managed 16,000 … and about two-thirds of those are so bad they’ve already been edited away … made me realize writing to word-count bores me to death. I won’t join the Nanowrimo 30-day marathon again next year, but at least I can say I tried.

On the negative side, my pension and healthcare underwent a radical change in the past year and it still upsets me enough that I don’t want to talk about it more than I have to.

Suffice it to say, my former employer shouldn’t count too heavily on my ongoing support in the retail arena. Loyalty is, after all, a two-way street and they just made the road in my direction practically a dead end. I’m definitely going to shop for the best deal from now on.

Instead of enjoying sandals and shorts in the sunshine, which would make all sorts of sense, we instead welcomed eight inches of snow here in the North yesterday, just as we have for years (I think ‘welcomed’ is probably too kind a word).

On the plus side, I’m in good health; still have an adequate home, food on the table, successful children, wonderful grandchildren and a beautiful wife who loves me in spite of myself. That’s not too shabby. In fact, it’s pretty damn good.

That’s why, as I ponder resolutions for the New Year, I know I only need to make a few:

(1) Keep writing and finish my next book (two in 2013, if I’m lucky); (2) Love my wife as she deserves to be loved; (3) Love and enjoy my children and grandchildren; (4) Be kind to my family, neighbors and friends; ditto that to people in need; (5) Be considerate to everyone; and … most of all … enjoy life.

That is, after all, what it’s all about.

Please Watch the Book Trailer for Ron Herron’s Gold Medal-winning “Reichold Street”:

 

Remember Why You Do “That Writing Thing”

December 10, 2012

my lucy alone in surfMy Lovely Bride … Alone in the Surf  © R.L. Herron

The Art of Promotion
If you self-publish, it’s really easy to get caught up in the “I gotta get out and promote my book” whirlwind. After all, there’s no one else who’s going to do that for you … but getting caught up to the point of ignoring everything else may be a mistake, particularly if you let it start to rule your life.

I know how easy it is to do. I’ve got the tense shoulders, aching back and throbbing headache to prove it. I’ve been spending so much time trying to figure out social media, and get the word out about my books (especially my award-winning novel REICHOLD STREET), I’ve done little else.

I’ve also got a wife who’s ready to throw things at me to get more of my attention … she’s upset with me and she’s absolutely right. I’m so caught up in all this promotepromotepromote nonsense that I haven’t paid much attention to her at all, and I haven’t written 500 words all week on my next book. I normally write more than that in a day.

I know what I have to do. Relax, and remind myself what’s important in my life. Like my bride of more than 42 years. I don’t have to do every promotional thing right away. Besides, I’m still not sure which things work. I’ve decide to slow down my pace, be myself, and discover the marketing activities I like (and therefore, will actually do).

It might also be time to remind readers (and myself) about promoting themselves and their writing:

Read
I’m the first one to say you can learn a lot from marketing blogs, newsletters, webinars and such … but it’s easy to get overwhelmed. Don’t make yourself crazy trying to do it all.

Remember What Promotion Is
When you come right down to it, promotion is just a conversation between you and other people. It’s speaking with them about something you love: your book. It’s not blasting hype out to everyone in cyberspace. Develop a way to talk with people and … more importantly … listen.

Create a virtual space where this conversation can occur. You don’t need to do everything the experts mention, but you do need a few basic tools:

Website
Your site is “you” online, a place where you are always present, where you meet and greet people (even when you’re asleep). You can include pages “About You” and for your blog.

Email List
This is something I’ve neglected, but it makes sense. Talk about your book(s) and offer an incentive (I’m creating a white paper on building believable characters) to entice folks to sign up for your email list. Maintain the list through services like Mailchimp, Constant Contact, or AWeber. It gives you a way to start conversations, and speak directly to those who have demonstrated an interest in your book.

Social Media
Also meet new friends and invite new readers through the outreach of social media, special interest sites and groups, and wherever else your people go (right now, I use Twitter, LinkedIn and Facebook). These connections grow as you reach out to more people, and they reach out to their friends on your behalf.

Remember You’re Human
Treat yourself like a human being … not a promotional machine chugging out blog posts and tweets 24/7. Don’t be a slave to the millions of “shouldas” in the world of book promotion. Take time away to refresh yourself and enjoy life.

Write
It’s what got you started on this road in the first place and it’s what you love to do (at least it is for me). So don’t neglect it. I intend to write a lot more on my next novel tomorrow.

Right now, if you’ll be kind enough to excuse me, my wife looks like she needs a hug.

One last bit of shameless promotion … my “Master Storyteller” book trailer …

 

Bragging Rights …

November 27, 2012


My Readers Favorite Gold Medal         My Lovely Bride

I hesitated to begin writing this post. I seems like far too much self-aggrandizement for me to continue talking about winning awards for my writing. I actually did win an award, but shouldn’t someone else be trumpeting the news?

Then it dawned on me it had been a week and no one was exactly wearing ruts in the lawn seeking an interview (not that I expected them to … but I thought a little bit of interest would have been nice, in a kind of self-important, narcissistic way).

After ten days I realized it was useless to leave the porch light on … no one was coming except the postman (bringing sale papers and bills); and he comes in the afternoon with no need to light his way.

So, I’ll spend one more moment trying to toot this horn myself … but only a moment. I’ve got writing to do.

On Saturday, November 17, 2012, at the Regency Hotel in Miami, I accepted my 2012 Readers Favorite Gold Medal for Reichold Street. Along with two of my three sons and an enchanting young lady named Kiira Leess, my lovely bride of forty-two years was there beside me.

There, that’s done!

I don’t know about you, but I certainly feel better.