Posts Tagged ‘self-publishing’

Where Do Story Ideas Come From?

August 11, 2015

Summer Joy

Where to Start?
One of the most common questions a published writer is asked is where they get their story ideas. New writers sometimes think ideas just pop into an author’s head … or else they use some secret formula.

Many newbies think if they could learn this magic technique they could write best-sellers, too.

But fully-formed story ideas don’t just pop into an author’s head. Not usually, anyway. Nor do those authors have some magic formula.

They don’t need one. The truth is they probably already have more great ideas than they could ever write.

Great Ideas Come From the Act of Writing
Every how-to book on writing will tell you what you need is a solid premise. What they rarely tell you is where this story idea comes from in the first place.

This often causes a great deal of frustration in beginning writers because of the mistaken belief that the creation of a solid story idea is an event.

Theoretically, I suppose it could happen that a story would pop into the mind of a writer fully formed. But sitting in front of a blank page waiting for inspiration to strike is not a recipe for success.

The truth is that coming up with a full, rich story idea is a process. Knowing this is the key to generating ideas. Once you free yourself from the concept of a story idea as an event, you’ll be amazed at how much there is to write about.

The Secret to Endless Ideas
The secret to generating ideas is the same “secret” that solves every writing problem: writing itself. You can start with almost anything you find interesting and collect ideas as you go through your daily life.

Maybe it’s a location that fascinates you, a likable (or despicable) character you know, a clever line of dialogue you hear, or even a great title. You actually need very little inspiration to start writing. I started my fourth novel after imagining a great last sentence!

Hopefully, you’ll begin to notice when things you see or hear give you that little tingle that says there’s something there worth exploring. Pay attention and jot it down.

Write First, Edit Later
When you sit down later to write, just pick one of your notes and begin writing about it … what it makes you think of, how it makes you feel, what questions it raises … and write fast.

One of the keys to idea generation (and writing in general) is to write as quickly as you can. You don’t want to analyze anything yet. You want a volume of words on the page.

Even if you find yourself writing about something completely different from what you originally started … just go with it. The idea is not to stress about structure, not to analyze where the story is going, not even to think about it as a story yet.

You want volume, varied thoughts, and a wealth of possibilities. Don’t make any decisions; just stay open and receptive to whatever comes. You will be amazed at what’s in your brain just waiting to spill out onto the page.

How it Works
This process of starting with story nuggets and expanding them is the core of story idea generation. Stephen King wrote about it in his fabulous book On Writing. If you haven’t read it yet, you should.

As you explore your story nuggets, ask questions and follow your answers wherever they lead. Don’t try to force your thoughts into a story yet. Keep things loose and continue asking and answering questions. Feel free to backtrack and choose different answers.

And remember to write a lot. Volume is your friend. Ask a question, answer it, repeat. Keep at it for a few sessions and you will be amazed at the material you’ll generate.

By feeding your brain a fertile mountain of images, characters and possibilities it goes to work trying to make sense of it all. This process is the truth of where great story ideas come from. It’s like magic when it happens, and I promise it happens every single time.

A Bottomless Well of Ideas
You may find yourself coming up with multiple story ideas based on the same initial nugget … and that’s great! Choose one idea and work on it until it’s done. File the others for later use.

When the pros say they have more ideas than they could ever work on in a lifetime they aren’t merely showing off (well, maybe some of them are … a little), it’s simply that the process of working on one idea always creates new ideas.

That’s the secret to a lifetime of story ideas.
 

The Official Book Trailer for “Street Light”

New reviews are in for my latest novel, “Street Light.” One is from Top Book Reviewers and the other is posted by Readers Favorite. I’ll let them speak for themselves.

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My books have garnered some terrific reviews. You can see the stories I have available by using the Amazon link below.

buy now amazon

You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

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Comments posted below will be read, greatly appreciated and perhaps even answered.

What’s in a Book’s Elevator Pitch?

July 31, 2015

elevator2An Elevator Ride Doesn’t Last Very Long

Every author has been in the position where someone asks them to describe his/her book. It happened to me several times at a book-signing last Saturday (although, if you read my previous blog post, it didn’t happen as often as I hoped it would).

What’s your book about?

The answer you give to that question is called an “elevator pitch.”

The term itself comes from the scenario of an accidental meeting with someone important. It’s any quick, catchy pitch you can deliver in the short time it takes for an elevator to reach its destination.

I’m sure you’ve heard the term before. I didn’t invent it. It’s been around the business world for decades. Now, however, as an indie author you need to think about it in terms of your new book.

By preparing an elevator pitch in advance for your book, you’re ready for whenever (and wherever) the question comes up.

Step 1
Decide on the goal of your pitch. Do you want the listener to visit your website? Look you up on Amazon? Choose what you want your pitch to convince the listener to do.

Remember, you’re probably not going to make a book sale right there in the elevator. Focus on what you want the listener’s next step to be.

Step 2
Brainstorm potential openings. You want something attention-grabbing that will hold the listener’s attention for the whole pitch.

Step 3
Every pitch is unique, but some of the questions your pitch can answer include:

    – What is your book about?
    – Is there a genre or author you can compare your work to?
    – Have you received any awards or glowing reviews?

Write a 20-30 second pitch (any shorter and you’ll sound like an ad; any longer and you’ll lose the listener). Keep your goal in mind! Focus on being compelling and intriguing.

Step 4
Decide on a closing line. Make it an active call to action. It can be something as simple as, “Does it sound like something you’d be interested in?” This is the final step in guiding the listener toward your goal (remember Step #1?).

Step 5
Edit your pitch. Focus on removing unnecessary words and making it sound natural. Read it out loud and be sure it’s in your natural speaking voice, not your writing voice! Make doubly sure it is clearly directed toward your goal.

Step 6
Make your pitch work even harder by always carrying a business card or bookmark with information about you and your book (I make my business cards with Vistaprint).

Your pitch probably won’t be perfect the first time you use it. Every time you give it, however, you can refine it and make it more effective. Practice on friends and family first (my long-suffering wife gets to hear all of mine).

She gives me feedback I may not have thought of and the practice helps work out any jitters BEFORE I have that chance meeting with the local television news celebrity in the elevator.

My Elevator Speech for Reichold Street:
“REICHOLD STREET is a young-adult coming-of-age thriller about teenagers growing up in the Vietnam era of the 1960s. It deals with real life, and things like family dysfunction, bullying, alcoholism, madness and war. Tough issues. It was favorably reviewed by Kirkus Reviews and received a 2012 Readers Favorite Gold Medal.

Does it sound like something you might like?

Visit my website (ronaldherron.com) and you’ll learn all about it … and get to see my other books, too.”
 

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The Official Book Trailer for “Reichold Street”

New reviews are in for my latest novel, “Street Light.” One is from Top Book Reviewers and the other is posted by Readers Favorite. I’ll let them speak for themselves.

**********

My books have garnered some terrific reviews. You can see the stories I have available by using the Amazon link below.

buy now amazon

You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

**********

Comments posted below will be read, greatly appreciated and perhaps even answered.

Why Book Trailers?

July 3, 2015

 
The Official Book Trailer for “Street Light”

They say every indie author needs to have a book trailer to promote his/her work (do you ever wonder who “they” are?)

Well, I’ve made one for each of my books. Yep … each one.

So, whoever “they” are should be deliriously happy with me. Reichold Street. Zebulon. Tinker. One Way Street. All of them have trailers.

Now there’s one for my new book, Street Light (you saw it above).

Why?

Well, to my way of thinking there’s only so much marketing copy you can write about a book before you’ve saturated your audience (not to mention your own overworked brain).

But in three minutes or less you can tap into the visual, auditory and emotional senses of your potential reader. Like its cousin the movie trailer, a book trailer is designed to get the buzz going and, at the very least, generate more interest.

What makes a good book trailer?
Make sure your message is authentic. The tone and feel of the video should accurately reflect the content of your book. Getting and keeping a viewer is essential, so it’s important to respect their time (not to mention their attention span) and keep it under two minutes.

Most television commercials only last for 30 seconds. However, as a viewer I’m sure you’ve seen some where even that brief span can seem far too long.

If you have strong, recognizable endorsements, don’t be shy about dropping the testimonial into your trailer … but you don’t have to think box-office smash to get results. With the right images and editing, you can produce a quality trailer that doesn’t look like it came out of your garage.

Finally, as simple as it may seem, you’d be surprised at how many people forget the (rather major) detail of ending with an image of the book and convenient purchase instructions.

Will a book trailer broaden your audience?
I don’t know the answer to that. However, I do know we live in an age where fewer people are reading, and more people are watching. There are those (“they” again) who might argue these trailers simply contribute to our increasingly short attention spans.

My hope is just the opposite. I hope that book trailers help draw more people to the beauty, substance, and power of books.

 

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My books have garnered some terrific reviews. You can see the stories I have available by using the Amazon link below.

buy now amazon

You’re also invited to visit my web site, BROKEN GLASS, or like my Book of Face page. You can also follow my shorter ramblings on The Twitter.

**********

Comments posted below will be read, greatly appreciated and perhaps even answered.