Archive for the ‘Book Promotion’ Category

Why Should Anyone Read This?

September 13, 2012


“The Writer’s Pen”

I usually try to resist tooting my own horn (and I usually fail miserably, but I do try).

As an indie writer it’s important to get the word out about your work, because there’s no large publishing conglomerate pushing information about your latest-and-greatest literary effort to the public.

No sexy ad campaign. No colorful billboards. No radio interviews or speaking engagements.

You have to get the word out all by yourself.

But, when you do that, where do you draw the line between marketing effort and general annoyance?

A Fine Line
I don’t want to slam “buy my books” all over the place (although there are less-than-subtle links to places to buy them all along the margin of the blog, and frequently here in the text). I hope to actually have folks read what I write here because it’s occasionally interesting.

So I will only mention once that my debut novel “Reichold Street” was chosen as the Gold Medal Winner (young adult genre) in the 2012 Readers Favorite Awards, and let it go at that. Although you really should take a look at it. You might like it. Here’s the book trailer.

‘Nuff said.

Here’s the “Reichold Street” trailer:

 

Vintage Dandelion Wine

July 23, 2012

One of my favorite authors died last month. Ray Bradbury passed away on June 5, 2012, at the age of ninety-one.

His obituary was carried in most major papers. The New York Times said Bradbury was “the writer most responsible for bringing modern science fiction into the literary mainstream.”

The Los Angeles Times credited Bradbury with the ability “to write lyrically and evocatively of lands an imagination away, worlds he anchored in the here-and-now with a sense of visual clarity and small-town familiarity.”

The Washington Post mentioned several modern-day technologies that Bradbury had envisioned in his writing, such as the idea of banking ATMs and Bluetooth headsets from Fahrenheit 451, and the concepts of artificial intelligence within I Sing the Body Electric.

In reading about his life, I knew Bradbury, an avid reader, was a strong supporter of public libraries. In fact, he once told The Paris Review, “I don’t believe in colleges and universities. I believe in libraries.” Like so many others during the Depression, Bradbury had no money for such an extravagance. “I couldn’t go to college,” he said, “so I went to the library three days a week.”

Bradbury also said something else I agree with: “You can’t learn to write in college. It’s a very bad place for writers because the teachers always think they know more than you do … and they don’t.” Writers learn to write by writing.

And, although I’m not sure they play the same role they once did, I believe libraries still serve a purpose, if only for the computer access they can give to those without it; a place for young readers to learn the joys of good storytelling; and the quiet opportunity they provide for reading and study that is so often missing in our hectic and “connected” world.

Unfortunately, Bradbury also exhibited skepticism with regard to modern technology by resisting the conversion of his work into e-books. Fahrenheit 451 is the only one of his works Bradbury conceded to publish in an electronic form, when its copyright came up for renewal in 2011.

So, you won’t find Bradbury’s books as e-books for the Kindle on Amazon, or anywhere else. I strongly disagree with that. I think the current generation of readers need the opportunity to read Bradbury’s books, and without electronic access, many of them never will.

“Dandelion Wine” no longer a part of a young person’s literary life? I think that’s a shame.

What Am I Waiting For?

July 16, 2012


“The Mailbox” © R.L. Herron

I took this picture of a rural mailbox some time ago. I’ve used it before, but it seemed somehow appropriate to use it again today. Why? Because I’ve just been sitting around, waiting, as if there were something coming in the mail I didn’t want to miss.

This morning I couldn’t have told you what it was I might be waiting for. Not even if you held a hot poker to my face and threatened to brand me. I honest-to-God didn’t know what it could be.

I thought perhaps it was that elusive noun called “inspiration” I was trying to find, now that the nine-to-five routine is behind me and I’ve taken to writing full time. But that wasn’t it. My mind is full of stories.

I published my debut novel last March, and completed two different short story collections in May. I tell everyone I’m working on my next novel, but my normal writing routine of a thousand words a day is woefully behind schedule.

For the past two months I’ve been trying to figure out how to get some positive marketing out for those first books. How to drive traffic to this blog or to my web site, Broken Glass. Despite being in advertising and marketing for all those years, it’s hard work.

On the plus side, my novel, “Reichold Street” is one of the finalists for the 2012 Readers Favorite Award and I’ll be heading to the Miami International Book Fair for the ceremony this fall.

I’d much rather be writing, not that it’s easier. It isn’t. It’s damn hard work. It’s just more fulfilling. Not writing feels like giving up. And, as I rediscovered talking to one of my blog followers today, it’s something I promised not to do.

So, I’m headed back to the keyboard for a while to catch up with the number of words I should have cranked out by now. Thanks again for the reminder, Pop.