Branding | Painting With Light

Archive for the ‘Branding’ Category

Reichold Street – the Novel

April 14, 2012

“Reichold Street” The new book by R.L. Herron

All the writing work is done, the cover (and back cover) have been designed; it’s available both as an e-Book and in print. Now all I have to do is sit back and wait, right?

Wrong. Now comes the hard part.

I’ve written a book (almost 80,000 words dredged from somewhere inside over the course of months … and months) and transferred those thought-bubbles to … well, I almost said paper … but it wasn’t to paper, it was to a digital Word file.

That was converted into an e-Pub file so Barnes & Noble and i-Pad could offer it online. To publish as an e-Book on Amazon, it had to be converted to a mobi file.

Do I know what any of that is? No … not exactly. But I also had to turn the word document into a PDF file (with embedded fonts) so it could be published as ink-on-paper.

With almost 280 pages, I won’t bore you with how many times I have poured over proofs in each format, spotting different errors each time!

Now that it’s done, I’m proud of it (it already has one 4-star review from someone on Barnes & Noble), but the really hard part in any of this is spreading the word.

Visit the links, sign-in to your Amazon account, go to the “Reichold Street” page, and at least hit the “like” button. Scroll down the page and look at the “tags” — and click on some of them to add your agreement (you don’t have to write a thing).

Purchase it, if you’re so inclined … or don’t, as you wish. I think you’ll like it, if you do. It would be nice to add “best-selling author” to the promotion, and my pride might be affected if people ignore it, but my livelihood doesn’t depend on it (thank goodness)!

But please, spread the word.

Help me give it a chance. It’s available for the Kindle e-Reader, or in print, on Amazon, or for the Nook e-reader at Barnes & Noble.

You can also visit “Broken Glass” – my writing web site to find links for free apps to read Amazon Kindle e-Reader files or Barnes & Noble Nook e-Reader files on your home computer.

I’m dying to know what you think about it!

Tags:amazon account, amazon kindle, barnes & noble, books, kindle e-reader, literature, new novel, nook e-reader
Posted in Book Promotion, Branding, Storytelling | Leave a Comment »

Busy Time

March 26, 2012

“Reichold Street” The new book © R.L. Herron

I know I said blogging was going to be more important to me this year, and my dismal posting record does not match the promise. I do have a good excuse, however … honest.

My new novel, the 80,000 word “Reichold Street” got in the way.

It has finally been edited, formatted and uploaded to to both Amazon and Barnes & Noble, as a digital e-Book. It should be available online by the end of the week. You can read it with either a Kindle (Amazon) or a Nook (Barnes & Noble) e-Reader.

Don’t have either one yet? No sweat. There’s a free, downloadable app available for Kindle, Mac or i-Pad that will let you read it (or any digital book from Amazon) right on your computer at home. To make it easy for you to find the downloads, I’ve included them below. Just click on the appropriate link below for your computer!

Free Kindle App for PC

Free Kindle App for Mac

Free Kindle App for i-Pad

If you’re a Barnes & Noble fan, I’m still trying to discover if there’s a free app for that, direct to your personal computer. I haven’t found it yet, but if you do have a B&N Nook e-reader, you can go to their e-Book site from here!

Keep your eyes and ears open, because I also have two short story collections that are almost ready to publish. I’ll let you know about them in my next post.

Tags:kindle amazon, literature
Posted in Book Promotion, Branding, Market Your Book | Leave a Comment »

Ready. Set. Go.

January 2, 2012

“Hopscotch” © R.L. Herron

I made a resolution (sort of) to write in my blog every day in the new year. Here it is the second day of 2012 and I’ve already failed.

I didn’t miss by much, but this is my first official blog post of the new year so my batting average has already dropped to .500. There’s absolutely no way now to bring it to 1.000.

Looking at a brand new year stretched out in front of you this way certainly makes it seem daunting.

Does that mean I’m abandoning the effort? Of course not. I can still shoot for a respectable finish. Like most other large projects, it often takes breaking it into pieces to make it seem less intimidating.

Even the most organized-seeming among us have moments when they try to see too far ahead. Moments the most well-educated guess of what’s-to-come misses the target entirely. What do you do when that happens?

If you’re good at what you do, you pick things up, toss the stone again and shoot for the next square down the line. Simple as that.

The goal may not move, but the path to it often does. In the world of business, or just the game of life, you need to learn that and play the game accordingly.

I’m getting ready to e-publish some of my creative work. I have been for months.

Yet, I’ve hesitated for weeks as I waged a war in my head over publishing it in that way instead of following some of the more “normal” publishing avenues.

Then it occurred to me. What’s normal any more?

I remember, not that long ago, when many people (myself included) declared digital photography would never replace film … but it did.

Even more recently, another ill-informed prognostication – electronic readers will never replace books – was on the tongue of many well-meaning mystics. I myself couldn’t see giving up any of my beloved hardcover tomes for an e-Book.

But I did.

Oh sure, I was reluctant at first. I was going to be away from home for six weeks and knew I could not carry enough reading material to keep me occupied, so I bought my first Kindle. To get me through this inconvenience, I told myself.

Then I discovered this new way of reading was every bit as satisfying, much more efficient and a damned sight more convenient. The signs are all there.

Libraries are hurting for funding (I do find that distressing). A major bookstore chain has folded. The largest bookseller on the planet is Amazon, and a significant percentage of the content they sell is digital. Who am I to say it ain’t ever gonna happen.

Particularly since it already has.

I need to quit procrastinating and get my stories and books online before the next wave of change, whatever it may be, rolls over us all and I have to start thinking about it all over again.