Archive for the ‘Branding’ Category

Peace and Quiet

August 5, 2010


“The Chair on the Hill” © R.L. Herron

A good friend recently asked me why I write.

I get that a lot. Most likely that’s because I’m always writing. I don’t often think about the “why” of it, so it took me several moments to tell him I really don’t know.

He didn’t seem to think it was much of an answer. Probably because it wasn’t.

Writing has been a part of my personal and professional life for so long, it’s second nature. I’ve written essays, technical abstracts, short stories and poetry.

I created a well-respected web site and forum nearly ten years ago. I’ve edited book-length manuscripts, annual reports, editorial columns and web sites.

Through it all, I found the hardest part of any writing effort is the beginning, but not for the reason you might think.

It’s not so much trying to discover something to write about. Quite the contrary. Once I begin, it is often far more difficult to stop. No, the hardest part is overcoming the inertia of my own procrastination.

I was much better at beginning when I had a deadline to meet.

Knowing someone was waiting for my words to be delivered, particularly when that someone could definitely affect my paycheck, gave a certain impetus to the start of the process.

They tell me I’m supposed to be taking it easy now, sitting back and enjoying the peace and quiet, since there are no deadlines.

The photograph above, taken in my back yard, reminds me a lot of how I feel these days. The scene is idyllic but, as in the picture, my chair is often empty.

Peace and quiet is, by definition, peaceful and quiet. It is also, to say the least, rather boring.

To keep the creative juices flowing, and my sanity intact, I think I need a solid deadline to meet.

Got any?

 

Body Language

April 2, 2010


“Tired” © R.L. Herron

If you’re like a lot of my friends, interviews seem harder to come by since the business downturn. To prepare for the next one that is sure to come, now may be a good time to review things like resumes…and body language.

Body language? Yes, body language.

Body language speaks volumes, all by itself. Actors use it all the time to influence the way an audience thinks about a character. A job interview is no different. There are actions and habits to both consider and avoid to tell the right story.

I’ve boiled them down to the seven that are mentioned most often:

1. Wardrobe
So many articles start with this admonition because you cannot overemphasize the importance of wearing clothes to an interview.

Most articles also suggest wearing something in which you feel comfortable, since it will also make your body language appear more relaxed and confident.

This makes good sense. I usually feel most comfortable in yesterday’s sweatshirt and jeans, but I don’t think that’s exactly what they meant.

2. Hold a Talisman
Focusing on something that has special meaning to you can ground you in the moment. Such grounding is supposed to keep you from getting nervous.

For instance, if you start to feel a little uneasy, look at your wedding ring, think of your spouse and realize how pissed she is going to be if you don’t find meaningful work this time.

3. Feet on the Floor
Most articles recommend keeping both feet on the floor and sitting up straight. Crossing your legs could portray complacency, and it certainly makes it nearly impossible to bolt and run should you need to.

4. Sit Still
Nervous energy apparently isn’t good. Crossing and uncrossing your legs means you missed item three, and tapping your foot over and over again is downright annoying. It’s also bad form to crack your knuckles or fiddle with your hair.

Don’t misunderstand. There’s no need to sit stiffly with your ankles crossed. But excessive twitching may make the interviewer think you need medical attention.

5. Lean Forward
Leaning backwards in your chair may give the impression you are relaxed and confident. But lean too far back and you may imply you are not taking things seriously. Plus, you might become too relaxed and fall over backward.

All things considered, it’s best to sit a bit forward, as if you are paying close attention (hopefully you are). Just don’t sit too far forward. Stretching your body over the interviewer’s desk, or manhandling the pictures of his wife and kids, will certainly leave an impression. Just not the right one.

6. No Hands in Pockets
If you are standing during the interview, having your hands in your pockets is a big no-no. It looks clumsy and messy.

It’s even worse if you’re sitting down, because who knows what you are doing with your hands. Besides, you run the risk of pulling out a lint-covered breath mint when you need to gesture to make a point.

7. Don’t Stare
Never fully lock eyes with people. It’s unnerving. Normally, you look people in the eyes momentarily, have a thought and look away.

However, in an interview setting, you sometimes focus so much on impressing the interviewer you wind up staring at them, unblinking. You can tell you’re overdoing it when they back away and start to act like you might be a little crazy.

Remembering these things may help you with your next interview. Of course, thinking about them too much may make you think twice about going in the first place.

Me? I’m perfectly comfy in that old sweatshirt and jeans. I just hope they don’t make the interviewer too uncomfortable.

 

Connections

March 21, 2010


“The Mailbox” © R.L. Herron

We live in a “connected” age and that, I have to admit, is a very good thing. Technology has us chatting with people around the globe and I enjoy that ability as much as anyone.

But I cannot help feeling there is something missing.

As terrific as it is to be able to see and talk to my grandkids via Skype, it cannot replace being able to touch them, or tossle their hair. It cannot replace their fresh scent following a shower, or their chocolate kisses after a treat.

The same thing is true of friends (although most of them don’t have a chocolatey aroma). What I mean is, you cannot see their smile in an email or a tweet, or hear the inflections in their voice.

Despite the fact we are now able to connect over vast distances, it is all very impersonal, almost cold.

Sadly, the practice of writing long, involved letters on nice paper has all but disappeared.

Things like my wife used to do when we were dating; dabbing her note with a spot of perfume (Ambush), so the letter would smell subtley of her, have almost vanished.

Being connected over great distances by technology is truly wonderful but all too often we seem to communicate with everyone that way.

It may be fine in the business world, but I miss knowing my friend is laughing, without having to see LOL in his email. When was the last time any of us said “lol” anyway?

I’ve begun to think it is time I wrote that long letter to a few friends. Actually write it out longhand instead of merely selecting the email font and typing. I feel a need to send them something substantial from me, instead of a digital word count.

I’m sure some of them will question why I didn’t just email. Even as I write this, I wonder why I don’t pick up the phone and call, even if everyone lets calls go to voicemail now, anyway.

But even a phone call seems too distant. I miss the face-to-face element of communication. The reaching out and touching.

As a matter of fact, it’s a sunny afternoon, and now that I’m thinking about it, I may go speak to my neighbor. No email. No Facebook notice. No tweet.

I’ll simply get up out of my chair, walk across the street, interrupt him from his computer and say “hello.”

He’ll probably say “OMG!”