Archive for the ‘Book Promotion’ Category

In the Beginning …

November 6, 2012


Morning Paper – Article © R.L. Herron

I know a lot of people are enthralled with political trash-talking (and an occasional good debate), but I’ve become bored silly by it all. I’m also worn out with all the robo-calls political PACs have paid for this year. I can’t begin to recall how many I’ve hung-up on already.

Their calls are wasted on me. I decided long ago which side was credible and which was on the side of big-money special interests. Don’t worry, I won’t go into it here. That’s not what this about.

I’m not what you would call a television person anyway, so the 24/7 political babble has given me a lot of time to write … and when I’m not writing, I read. I just finished re-reading the very interesting Stephen King book, “On Writing – A Memoir of the Craft.”

For those of you who might not have picked it up, it’s not your typical King book. It’s not about monsters and horrors and other strange things … other than the ones he writes about in his own life.

He gives a fairly straightforward accounting of his life from a young age, and how he came to the craft of writing. He also talks candidly about some of his own demons.

Then he dives into the heart of the book. How to convincingly write … anything. It’s one of the most interesting books about the craft I’ve ever read.

Reading it again (this must be the third time), I started thinking of my own reading and writing history. I don’t have the same demons, thank goodness, but we all have them in some form or another, don’t we?

Even if they’re all a little different, as King points out, it’s those universal memories we draw upon when we write.

A good writer is honest with himself first and writes to show human emotions, not just describe them. If we’re good (and sometimes very lucky), we can portray those emotions; happy times as well as the sorrow, doubt, fear and angst, well enough within our fiction to make someone else nod in comprehension.

I’d like to write like that.

As I get ready to attend the 2012 Readers Favorite Awards during the International Book Fair in Miami later this month, I’m hoping to meet some new authors who will enchant me with their abilities to write like that, too.

I’ve always been an avid reader. In my memory it seems I was about the age of the toddler above when I started, although I know well enough that memory can’t be true.

Still, I know I started early … and long before I graduated from comic books I was writing stories of my own. They weren’t particularly good; that memory is clear, unfortunately, but it seems I’ve been writing as long as I’ve been reading.

In fact, I was trying to remember when I first learned to read, when I came across the image above … and it made me smile.

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If you have a moment to spare, please check out the book trailer below for my third book, “Tinker and Other Stories.”

Then, if you have another minute, please tell me what you think of this one! It’s not what it appears to be.

 

After the Dance

October 23, 2012


Moleskin Notebook, Rollerball and Starbucks – Article © R.L. Herron

The excitement certainly didn’t last very long. I met some old friends, renewed acquaintances and met some fascinating new people, but now that the 2012 Rochester Writing Conference is over, it’s back to the business of writing.

The theme of the 2012 Conference was The Writer’s Voice, and this year’s event was a bit different for me … it was the first time I had been asked to be a presenter. I imagine most of you who follow this blog will readily understand what topic was suggested for me. What else could it be?

Self-publishing.

I’m pretty sure I wasn’t the only writer there who had self-published books. In fact, I know I wasn’t.

There was a gentleman in my presentation session who mentioned using the same POD publisher/printer, CreateSpace (he had some difficulty with them, if I recall the conversation properly). But I’m fairly certain I was the only one who had done all the preparation himself.

I guess the rationale that put my name on the presenter short-list came down to that and two other things: (1) I had just received a Gold Medal from Readers Favorite for my debut novel, Reichold Street; and (2) I was willing to do it.

Sadly, I’m not sure which of the two carried the greater weight.

I did have the distinct pleasure of sitting-in on some marvelous presentations. Steven Harper Piziks (who writes under the pen names of Steven Harper and Penny Drake) was terrific explaining how to approach agents and publishers with query letters.

Lori A. May (a friend whom I have had the honor of hearing many times before) presented a lecture on framing narrative in the personal essay that was a masterful explanation of how using a personal connection makes an old story new.

The keynote speaker, Stanley D. Williams, Ph.D., also delivered a remarkable, spellbinding presentation on The Moral Premise – 21 Secrets of Story Success.

Another acquaintance, Sylvia Hubbard, founder of the Michigan Literary Network, made us all take furious notes as she explained the in-and-outs, do-and-don’t of blogging for the writer. I’m working hard on putting some of her explanations into practice.

Then it was my turn. I lamented the fact I hadn’t had time to previously meet my co-presenter, Sarah Hovis.

We had exchanged email about what we might talk about, but didn’t meet until the morning of the conference. We didn’t have time to prepare the fancy Powerpoint and video-clip presentations of the others. Just good old-fashioned tree-killing paper handouts.

Sarah did an excellent job explaining the necessity for good editing, and the requirements of ISBN numbers and proper copyright.

I … well, I talked about wracking your brain perfecting HTML code, ePub and mobi files; also about creating my own text layouts, cover art and press releases.

It wasn’t until the applause at the end of the session that I realized we had presented something appreciated by most of the people in the room. It was a good feeling.

Even so, I want several more days to prepare before I do it again.

Now I’m busily scribbling notes and drinking coffee when I’m not typing into my laptop. I have another novel started, and I’m beginning to get nervous about the Readers Favorite Gold Medal I’m supposed to accept during the 2012 International Book Fair in Miami next month.

All things considered, I’d rather just be writing. I’ve got so many stories to tell!

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If you have a moment, check out the book trailer for my Readers Favorite Gold Medal Award-winning novel, “Reichold Street.”

2012 Rochester Writers’ Conference

October 3, 2012


Early Fall on the Oakland University Campus, Rochester, Michigan


The Fifth Annual
Rochester Writers’ Conference
Saturday, October 20, 2012
Oakland University

One of my favorite events of the year (second only to the Woodward Dream Cruise) is the annual Rochester Writers’ Conference.

The Rochester Writers’ Conference, for new and published writers, began at Rochester College in 2008 when founder & organizer, Michael Dwyer, recognized a strong desire among writers in the Southeastern Michigan area for professional development.

Michael also noticed many writers’ conferences are expensive, multi-day events … often time-consuming and out-of-reach to many.

Part of his vision was to make this an easy event to attend … just one day … at a reasonable rate. The success of the conference has proven time and again that you don’t have to travel to New York or L.A. to find good, effective writing instruction.

The 2012 event is no exception. This year’s theme is “The Writer’s Voice” and the conference includes a full day of presentations for fiction and nonfiction writers at all stages of their careers.

Attendees may choose from a variety of sessions taking place throughout the day. The $99 registration fee includes your choice of workshops and lectures, fresh refreshments all day, a full lunch, and an entertaining keynote address to enhance the learning experience.

The 2012 keynote speaker, Stan Williams, is an international award-winning producer, filmmaker and show creator. Since 1972, he has managed hundreds of industrial and dramatic productions, numerous documentaries, live shows, theater, as well as live and broadcast television as producer, director, writer, editor, and executive producer.

Books and materials will available for sale, but the Rochester Writers’ Conference grants only the presenters the right to display and sell their work. NO other venders or sales will be present.

All events take place in the Oakland Center on the campus of Oakland University (the event was moved to Oakland University in 2010). OU is located on the border of Rochester Hills & Auburn Hills at this address: 2200 N Squirrel Rd, Rochester, MI 48309.

I’ve attended all four previous conferences, walked away with valuable information and new insights after each one, and never fail to meet interesting people … all of whom share my passion for words.

Time to network is available too – so bring business cards.

By the way, I’ll be on the panel for self-publishing.

For more information and to register online, visit the Rochester Writers’ Conference Home Page.

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Then, if you have a moment, check out the book trailer for my Readers Favorite Gold Medal Award-winning novel, “Reichold Street.”