Why Do You Pick Up a Book in the First Place?
If you’re like most people, you pick up a book because the cover or title looks interesting. The next thing you do is read the back blurb, or if you’re online, the excerpt. What is it? Or, better yet, what should it be? Basically, the back blurb is a sales pitch. There are a lot … Continue reading Why Do You Pick Up a Book in the First Place?
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